What is the Right Multichannel Mix?

Marketers today have an abundance of channels available to them to reach their audience, ...

Is Inclusive Geo-Fencing the Future of Point of Care?

In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual ...

How Physicians Like to Gather Info in a Multichannel World

With a goal of understanding the what, why, when and how behind physicians’ information ...

Physicians Transcend Borders

The rapid evolution of social media and emergence of new progressive platforms has redefined ...