Multi-channel
What is the Right Multichannel Mix?
Marketers today have an abundance of channels available to them to reach their audience, ...
How to Achieve Physician Segment-of-One Communications
If you are in the physician communications business, you have no doubt been baffled ...
Is Inclusive Geo-Fencing the Future of Point of Care?
In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual ...
The Right Assets, Access and Attention: The Key to Effective Multichannel Communications
Getting physician access and attention in today’s reality is a difficult endeavor to start—made ...
How Physicians Like to Gather Info in a Multichannel World
With a goal of understanding the what, why, when and how behind physicians’ information ...
Enhancing Your Ads with Second-Screen Engagement
TVs. Tablets. Smartphones. Ultrabooks. Laptops. Convertible laptops that can turn into tablets and vice ...
Sales Force Optimization in the New World of Healthcare: Four Keys to Success
Pharmaceutical sales used to center around modeling and analyzing the allocation of reps, territories, ...
- 2013
- Data
- December
- Digital Tactics
- Feature Articles
- Global Marketing
- Industry News
- Market Access
- Mobile
- Multi-channel
- Social Media
Innovators: Companies
Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, ...
Personalizing the Customer Experience
Brand teams that wish to create a personalized experience for the customer via multi-channel ...
Physicians Transcend Borders
The rapid evolution of social media and emergence of new progressive platforms has redefined ...
- 2013
- Data
- Feature Articles
- Global Marketing
- Industry News
- Mobile
- Multi-channel
- November
- Slideshow
- Social Media
New Methods of Adherence for Improved Outcomes
Poor adherence to medications is as bad for the healthcare system (billions of dollars ...
Think CQI When Optimizing Your Digital Campaign
I have seen it many times. A new brand manager takes on the herculean ...
Seven Steps for Managing Crises in Pharma and Medical Device
PR executives who work in the drug and medical device industry are constantly on ...
