What is the Right Multichannel Mix?

Marketers today have an abundance of channels available to them to reach their audience, ...

How to Achieve Physician Segment-of-One Communications

If you are in the physician communications business, you have no doubt been baffled ...

Is Inclusive Geo-Fencing the Future of Point of Care?

In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual ...

The Right Assets, Access and Attention: The Key to Effective Multichannel Communications

Getting physician access and attention in today’s reality is a difficult endeavor to start—made ...

How Physicians Like to Gather Info in a Multichannel World

With a goal of understanding the what, why, when and how behind physicians’ information ...

Enhancing Your Ads with Second-Screen Engagement

TVs. Tablets. Smartphones. Ultrabooks. Laptops. Convertible laptops that can turn into tablets and vice ...

Personalizing the Customer Experience

Brand teams that wish to create a personalized experience for the customer via multi-channel ...

Physicians Transcend Borders

The rapid evolution of social media and emergence of new progressive platforms has redefined ...