Industry Briefs April 2015

PatientPoint Teams up with Telemundo A new initiative to deliver Spanish-language education and informational ...

Finding the Value in Clinical Trial Branding

You probably didn’t begin reading this thinking there would be a test at the ...

What’s Fishing Got to Do With It?

Throughout the 1960s and ’70s, one charter fishing boat captain dominated the striped bass ...

Take the Social Media Subway

The objective of DTC marketing has always been to generate new business for approved ...

Docs and Their Devices

Smartphones, tablets and other mobile devices are ubiquitous in modern culture in almost every ...

Treating John Wanamaker’s Pain

John Wanamaker famously said, “Half the money I spend on advertising is wasted; the ...

Biggest Global Growth Markets: Navigating Health Landscapes in China and India

Since the Asia-Pacific healthcare industry comprises more than 60% of the world’s total population, ...

It’s Time to Get More from Patient-Level Longitudinal Data

Pharmaceutical companies often use patient longitudinal data to answer a specific business question or ...

Simplifying ROI Analysis

How do you measure the success of your campaigns? The answer isn’t always easy. ...

Public Health in the Age of Patient Centricity

I took a course recently in Narrative Medicine at Columbia University. It was a ...

Healthcare Watch April 2015

TeleMed Texts: Health Tech Help Chronic Condition Patients Feel Healthier A recent study conducted ...

Six Ways to Boost Your Memory

Ever walk into a room and forget why you went there in the first ...

Six Steps to Social Media Compliance

Social media is delivering commercial benefit to the life science industry in a number ...

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