Matt Hallett Matt Hallett

Matt Hallett is a Director of Product Management at IMS Health-Appature with over 15 years of experience in enterprise software and data warehousing technologies and services. He co-founded Appature with the desire to bring strong data management and business intelligence principles to the Healthcare and Life Sciences marketing space.

Personalizing the Customer Experience

Brand teams that wish to create a personalized experience for the customer via multi-channel ...