• Physicians Transcend Borders

    Guest Commentary by on November 19th, 2013

    The rapid evolution of social media and emergence of new progressive platforms has redefined the way information is disseminated, in turn, transforming how content is engaged and absorbed around the world. Coupling the power of web and mobile with social media has reconditioned behavior and changed the digital marketing landscape, creating countless conveniences and fewer […]

  • HCP engagement: Emerging Channels For Reaching HCPs

    by on March 1st, 2013

    Healthcare marketing brings a range of platforms and channels whereby pharmaceutical brands can engage with and derive intelligence from their targeted demographic, particularly healthcare professionals. The unprecedented evolution of communication technology, early adoption by HCPs and bolstering of bandwidth will continue to validate new forums, vehicles, devices and media that offer alternative opportunities to drive […]

  • Changing the Game

    Guest Commentary by on April 1st, 2012

    In recent years, the evolution of communication technology has exploded. Unprecedented new platforms, channels, and devices have significantly reconditioned expectations and preferences for receiving and absorbing information across audiences around the world. At the intersection of evolution and innovation, marketers are uncovering a range of emerging media and engagement opportunities; a hot trend of late […]

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