Jim McDonough Jim McDonough

Jim McDonough is VP, Marketing and Customer Advocacy at Frontline Medical Communications. At Frontline, Jim is the official spokesperson and advocate for the customer—both advertiser and HCP.

How Time-starved Physicians Prefer to Get Information

Doctors of all specialties are voracious information gatherers in their quest to “keep up” ...

Is Inclusive Geo-Fencing the Future of Point of Care?

In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual ...

How Physicians Like to Gather Info in a Multichannel World

With a goal of understanding the what, why, when and how behind physicians’ information ...

Just Plain Smart HCP Communications

As we all know, much has been written about the benefits of multi-channel communications. ...

Platform for Value Beyond the Pill

Maybe you were at the recent ePharma Summit when a respected cardiologist—in a panel ...

The Extended Brand

Going beyond the pill to offer value-added services is helping companies from Incyte to ...