Jim McDonough Jim McDonough

Jim McDonough is VP, Marketing and Customer Advocacy at Frontline Medical Communications. Jim is a long-time industry veteran. Frontline MedCom provides more than one million HCPs with relevant news and clinical content in a range of print and digital assets. Ensuring deep physician engagement is a key enabler for effective brand communications.

Is Inclusive Geo-Fencing the Future of Point of Care?

In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual ...

How Physicians Like to Gather Info in a Multichannel World

With a goal of understanding the what, why, when and how behind physicians’ information ...

Just Plain Smart HCP Communications

As we all know, much has been written about the benefits of multi-channel communications. ...

Platform for Value Beyond the Pill

Maybe you were at the recent ePharma Summit when a respected cardiologist—in a panel ...

The Extended Brand

Going beyond the pill to offer value-added services is helping companies from Incyte to ...