October
2015 Trailblazers Award Winners
Our best celebration ever. It’s just that simple. PM360’s Trailblazer Awards, now in its ...
The New Flagship Smartphones Have Arrived
Autumn. It’s the time of year defined by the changing color of the leaves, ...
One Remarkable Night: The 7th Annual Trailblazer Awards Gala
September 25th was one busy day in Manhattan. Pope Francis arrived in town, the ...
Rise in Prior Authorizations Puts Doctors Off Brands
For many years, insurers have used prior authorizations for prescription medications. When formulary tiers ...
My Other Life with Lisa Flaiz
PM360 recently spoke to Lisa Flaiz, Group Product Director, Digital Marketing at Janssen, about ...
Is Inclusive Geo-Fencing the Future of Point of Care?
In healthcare marketing circles, Geo-Fencing is a current buzzword. A geo-fence is a “virtual ...
Movers and Shakers October 2015
Sequenom names Dirk van den Boom interim President and CEO The life sciences diagnostics ...
Customer Relationship Management: Strengthen Your “CR” by Leveraging Your “M”
Picture this: It’s the year 2000 and you’re a pharma sales rep. Before you ...
Industry Briefs October 2015
Clinton Takes Aims at Drug Prices Hillary Clinton recently announced her plan to cut ...
Real World Application of Health Psychology
Health Psychology approaches are used increasingly for addressing treatment non-adherence across all types of ...
Healthcare Watch October 2015
TeleMed Text: First Socially Enabled Site for HCPs Coming Slated to launch in 2016, ...
What’s It Like to Be a Trailblazer?
So what is it like to win a PM360 Trailblazer Brand Champion Award? Of ...
Create All-Inclusive Clinical Trials
Americans are living longer, healthier lives due to technological advances, preventive medicine and access ...
