• Think CQI When Optimizing Your Digital Campaign

    Analytics by on November 18th, 2013

    I have seen it many times. A new brand manager takes on the herculean effort to “revamp” their current digital campaign. Why? Digital budgets have been steadily increasing but senior management is failing to see a return. A major campaign redesign is in order. No stone is left unturned. Months of requirements gathering culminates in […]

  • Five New Fundamentals of Digital Healthcare Marketing

    Digital Strategy by on June 1st, 2013

    Our expectations of an engaging and fulfilling digital experience continue to rise based on the totality of our experiences online. Our industry needs to keep pace if we want to continue to demonstrate returns via the digital channel. We need to focus on the customer experience and reframe our digital approaches through that lens. To […]

Back to top