End-to-End Patient Engagement is the Key to Improving Adherence

Although great strides have been made in the development of new medications for so ...

PM360 Q&A with Kendall Lockhart, Founder, Me+U

Can healthcare learn anything from how Disney treats customer engagement? Kendall Lockhart sure thought ...

The Impact of Digital Solutions on Diabetes

Healthcare is undergoing a digital revolution and the numbers speak for themselves. Between 2015 ...

Google Doubles Down on Mobile First

“Mobile First” is a term first coined in 2009 by Yahoo Chief Design Architect ...

COVID-19 is Accelerating the Value of Linking Healthcare and Fitness Apps

The actions of health and fitness companies during this crisis will leave a long-lasting ...

Targeting the Mobile Healthcare Consumer—a Tricky Business

Healthcare marketing is tricky. In addition to the many unique regulatory hurdles in health and pharma marketing, finding the ...

LifeStyle

BLAST FROM THE PAST May 20, 1873 In an early milestone of American branding, ...

Words & Functionalities Matter: FDA Regulation of Consumer Software and Apps

Today, understanding whether digital health software or apps are actively regulated as medical devices ...

Engaging Millennial Caregivers

According to the AARP Public Policy Institute, there are about 40 million adult family ...