Google Doubles Down on Mobile First

“Mobile First” is a term first coined in 2009 by Yahoo Chief Design Architect ...

Targeting the Mobile Healthcare Consumer—a Tricky Business

Healthcare marketing is tricky. In addition to the many unique regulatory hurdles in health and pharma marketing, finding the ...

Words & Functionalities Matter: FDA Regulation of Consumer Software and Apps

Today, understanding whether digital health software or apps are actively regulated as medical devices ...

Engaging Millennial Caregivers

According to the AARP Public Policy Institute, there are about 40 million adult family ...

Take Two Apps and Call Me in the Morning

Are digital therapeutics “the next big thing”? When MIT Technology Review asks “Can ‘Digital ...

Pharma’s Mobile Readiness: An Epic Gap

Pharmaceutical companies spend approximately $10 billion globally in media expenditures each year to engage ...

Genus Provides Caregivers with Peace of Mind

Helping to care for parents as they get older can be stressful for families. ...