Slideshow
PM360’s 2014 Product Manager Survey
Today’s Product Manager 2014 The environment that product managers work in today is both ...
Emotional Marketing: Successfully Affecting Behavior Change
We talk a lot these days about emotional marketing. Perhaps the most surprising thing ...
Precision Medicine: Healthcare’s New Norm
Angelina Jolie made worldwide news for her bold decision to have a double mastectomy ...
- 2013
- Digital Tactics
- Feature Articles
- Global Marketing
- Industry News
- Market Access
- Mobile
- Multi-channel
- Slideshow
- Social Media
Today’s Product Manager 2013
Product managers, as their name suggests, have always been focused on marketing their products. ...
Upping Your Business Value—Procurement’s Pivotal Role
The pharmaceutical industry is in constant pursuit of transparency and corporate procurement functions are ...
Properly Running Rep Advisory Councils
Last week when I was taking my daughter to her friend’s house, I used ...
Successfully Transitioning Your Career into a Specialty World
It’s no secret that the pharmaceutical industry is undergoing a dramatic movement toward niche ...
Point of Care: Strategy, Tactic, or Something More?
Several of PM360’s 2016 Brand Champion Award Winners gathered before the Trailblazers Awards Gala ...
Quality Improvement-focused Continuing Medical Education: Bridging Gaps in Clinical Practice
Quality improvement and, more specifically, the quality measures by which a clinician’s performance of ...
The Aging Boomer Generation’s Implications for Pharma
The first of the boomers started turning 65 in 2011. This post-world war population ...
PM360 Q & A with Craig Sullivan, President, Pacific Communications
What will the successful agency business models of the future look like? They could ...
Nudged, Pushed, and Smacked to Well-being
A patient who used to treat her ailments with over-the-counter (OTC) and home remedies, ...
PM360 Announces Winners of 2015 Trailblazer Awards
PM360 recognized the best innovators in the pharmaceutical and medical device industries with their ...
