Achieving Optimum Brand Loyalty Throughout the Product Lifecycle

Several of PM360’s 2015 Brand Champion Award Winners gathered before the Trailblazers Awards Gala ...

PM360 Q & A with Mark Heinold, CEO, PDR

The recent merger of LDM Group and PDR Network into one company called PDR ...

May 2016 Elite Awards Digital Edition

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Necessary Steps to Elevate Your Point of Care Marketing

Point of Care communications provide a channel for reaching both patients and healthcare professionals ...

It’s Time to Get More from Patient-Level Longitudinal Data

Pharmaceutical companies often use patient longitudinal data to answer a specific business question or ...

Biggest Lessons Learned in 2016

Learning is something you can never finish. That’s something the entire industry knows and ...

Using Predictive Analytics to Enhance Customer Interaction

Getting data to help us better interact with our customers is something we all ...

The 2017 PM360 Elite 100

What does it mean to be elite? For us, being elite stands for something. ...

The Evolving DTC/DTP Market

Most of us (ahem) can recall the early days of Direct to Consumer marketing. ...