Is Pharma Ready for the “Total Market?”

Since 2011, direct-to-consumer (DTC) Hispanic marketing efforts by pharma companies have fallen off the ...

The 4-Hour Digital Health Marketing Plan

Timothy Ferriss may seem a strange inspiration for a health marketer, but the author ...

PM360 Presents The 2016 Greatest Creators

PM360’s annual showcase of some of the best creative work from agencies serving the ...

The Agency/Client Relationship—From Both Sides of the Table

Times have changed. The way we communicate with agencies and clients every day is ...

Digital is Now: Mastering Multichannel Engagement

It’s official: The term multichannel has evolved beyond a buzzword. And as digital presence ...

Differentiate Your Brand by Understanding What Physicians and Patients Want

Inside hundreds of thousands of exam rooms across the country, nearly 12 million prescriptions ...

Meeting the Targets of Triple Aim

For quite some time healthcare costs have stood firmly in the crosshairs of lawmakers, ...

Can the Shine be Restored to Pharma’s Tarnished Reputation Crown?

Hydro-fracturing (i.e., fracking) and tobacco have long endured societal disdain. Tolerating public abuse has ...

Friend or Foe? Make Payer Relationships Work

Increased heart rates, light sweating and frequent furrowed brows often accompany discussions about payer ...