PM360 Q&A with John Theobald, CEO, Healthcasts

John Theobald could be said to be a maverick. Starting with his first entrepreneurial ...

EMRs and ePrescribing: More Than “Ready” for Pharma

Few facets of medicine and healthcare have experienced the rapid growth witnessed in Electronic ...

The ACA’s Impact on the Medical Device Industry

Little more than four years ago, the Affordable Care Act (ACA) became law. As ...

Innovators 2015: Companies

PM360’s Innovations Issue, established four years ago, serves as a comprehensive guide to our readers, providing ...

Overcoming the Challenges of Step Therapy

Step therapy, or “fail first” as it is sometimes called, requires patients to first ...

The Worst Advice Ever for Marketing a World Class Medical Device

Assumptions. They make an ass out of you and me—especially when you’re trying to ...

Global Challenges for Oncology Drugs

Oncology drug and biologics makers face increasing demands for data that demonstrate the benefit ...

PM360 Announces Winners of 2015 Trailblazer Awards

PM360 recognized the best innovators in the pharmaceutical and medical device industries with their ...

Demystifying the Complexities of Multi-Channel Marketing

‘UID Plague’ and the ‘Hydra Effect’ weaken multi-channel marketing with errors that propagate through ...