Simplifying ROI Analysis

How do you measure the success of your campaigns? The answer isn’t always easy. ...

2015 Product Manager Survey

Today’s Product Manager 2015 The product manager of today is on the move. As our ...

PM360 Q & A with Deborah B. Wood, CEO, DWA Healthcare Communications Group; CEO, Avant Healthcare

Deborah B. Wood’s employees call her visionary, passionate. The healthcare communications company she founded ...

May 2016 Elite Awards Digital Edition

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Friend or Foe? Make Payer Relationships Work

Increased heart rates, light sweating and frequent furrowed brows often accompany discussions about payer ...

The Future of Pharmaceutical Marketing

The goals and methods of pharmaceutical marketing are undergoing rapid evolution. Many new methods ...

2014 Trailblazer Awards

Pharmaceutical/Biotech Advertising Agency Brand Champions Initiatives Lifetime Achievement Award Marketer of the Year Medical ...

The Future of Pharma Marketing One to Five Years Out

With the monumental shifts in healthcare and the pharmaceutical industry expected to come from ...

PM360 Q&A with John Theobald, CEO, Healthcasts

John Theobald could be said to be a maverick. Starting with his first entrepreneurial ...

The Evolving DTC/DTP Market

Most of us (ahem) can recall the early days of Direct to Consumer marketing. ...