Differentiate Your Brand by Understanding What Physicians and Patients Want

Inside hundreds of thousands of exam rooms across the country, nearly 12 million prescriptions ...

Where Healthcare for Women Must Go Now

Surprisingly, the subject of women’s health, bodies and care is no longer simply a ...

2013 PM360 Pharma Choice Winners

Here they are: The most unforgettable, innovative, imaginative and jealousy-inducing healthcare campaigns of the ...

Important Elements for Marketing Plans

Historically, marketers may have focused their marketing plans on the different channels that could ...

PM360’s 2014 Product Manager Survey

Today’s Product Manager 2014 The environment that product managers work in today is both ...

Demystifying the Complexities of Multi-Channel Marketing

‘UID Plague’ and the ‘Hydra Effect’ weaken multi-channel marketing with errors that propagate through ...

Outcome is the New Income

The number of people suffering from lifestyle-related health conditions is approaching critical mass and ...

Strategies for Building Unwavering Brand Loyalty

Building brand loyalty—especially unwavering loyalty—is no easy task. Just ask any brand manager. PM360 ...