Outcome is the New Income

The number of people suffering from lifestyle-related health conditions is approaching critical mass and ...

Is the Consumer Still King?

Thirty years ago, medical marketing history was made with the launch of the first ...

Leading Rare Disease Patients Out of the Shadows

Sean is living in the shadows: He knows he has a rare genetic disorder—he ...

Achieving True Patient Centricity: How Big Pharma Is Giving Back

“The pharmaceutical business is changing.” This mantra echoes through every industry board and lunchroom. ...

Strategies for Building Unwavering Brand Loyalty

Building brand loyalty—especially unwavering loyalty—is no easy task. Just ask any brand manager. PM360 ...

12 New Ways to Help Patients Adhere to Treatment

We have all heard the numbers. Medication nonadherence can cost the healthcare industry billions ...

Changing Channels: Fine-Tune Your POC Outreach

Nine PM360 Trailblazer Brand Champion Award Winners joined us just before last year’s awards ...

Overcoming Healthcare Communication Deficits

Does communication in today’s healthcare universe bear the mark of a degenerative condition, or ...

Practical Healthcare Reform and the Impact of Change

As a consequence of recent healthcare reforms, providers are facing increasing financial pressure. This ...