Can the Shine be Restored to Pharma’s Tarnished Reputation Crown?

Hydro-fracturing (i.e., fracking) and tobacco have long endured societal disdain. Tolerating public abuse has ...

Specialty Medication and the Pain of Prior Authorization

The impact—and volume—of prior authorizations required for specialty prescriptions in the U.S. has increased ...

Demystifying the Complexities of Multi-Channel Marketing

‘UID Plague’ and the ‘Hydra Effect’ weaken multi-channel marketing with errors that propagate through ...

PM360 Announces 2015 Trailblazer Award Finalists

Press Release For Immediate Release Contact: Suzanne Yergensen Makovsky 212-508-9629  Top Companies, Marketers and ...

Where Healthcare for Women Must Go Now

Surprisingly, the subject of women’s health, bodies and care is no longer simply a ...

PM360 Announces Winners of 2015 Trailblazer Awards

PM360 recognized the best innovators in the pharmaceutical and medical device industries with their ...

Differentiate Your Brand by Understanding What Physicians and Patients Want

Inside hundreds of thousands of exam rooms across the country, nearly 12 million prescriptions ...

Market Access Strategies for APAC Biosimilars

Market access in pharmaceuticals has evolved from being merely price and reimbursement centric to ...

It’s Time to Get More from Patient-Level Longitudinal Data

Pharmaceutical companies often use patient longitudinal data to answer a specific business question or ...

The 2015 PM360 Elite

We are proud to present the winners of our first annual PM360 ELITE Awards. ...

PM360 Trailblazer Awards Gala

Paying Tribute to Pharma’s Best For a full view of the entire event, winner list, sponsors and judges ...