Slideshow
Overcoming the Challenges of Step Therapy
Step therapy, or “fail first” as it is sometimes called, requires patients to first ...
Big Pharma Goes Specialty: What Marketers Must Know
In December of 2013, Bristol-Myers Squibb made headlines when it returned the marketing rights ...
PM360’s 2014 Product Manager Survey
Today’s Product Manager 2014 The environment that product managers work in today is both ...
Avoid the Price Crisis
Reputational crisis. This is the best expression to describe the worsening relationship between the ...
Successfully Transitioning Your Career into a Specialty World
It’s no secret that the pharmaceutical industry is undergoing a dramatic movement toward niche ...
The Evolution of the Specialty Pharmacy Effectively Partnering for Persistence
The specialty pharmacy industry has evolved over the years to meet the challenging needs ...
- 2013
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- EMR
- Feature Articles
- Global Marketing
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- Market Access
- Mobile
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Innovators: Divisions
Robert A. Iger, Chairman and CEO of the very innovative Walt Disney company says, ...
Orphan Drugs Catch Fire in Big Pharma
The year 2014 marked the best year ever for drugs approved for rare diseases. ...
Social Is the New DTC—If You Do It Right
Some four years ago when it was suggested that social could be the next ...
Successfully Steering Multiple Marketing Partners
Using multiple agencies in pharma marketing is the new reality. In the past, pharmaceutical ...
Is Your Online Audience Even Real?
The short answer is “Yes.” Some of it. The harder question is what portion ...
What Can Pharma Learn From Other Regulated Industries?
It seems pharma has been hit from all sides: New technologies are appearing faster ...
The 10-Step Marketing Plan: A Blueprint for Success
Launch is a key milestone in the success of a product, and the scope ...
