Properly Running Rep Advisory Councils

Last week when I was taking my daughter to her friend’s house, I used ...

Will the Success of Specialty Brands Thwart Further Innovation?

Over the past 20 years, well over half (58%) of the New Active Substances ...

Using Chat Fiction to Tell Pharma Narratives

The texts appear on my phone as fast as I can tap. “Where did ...

The Future of Pharma Marketing One to Five Years Out

With the monumental shifts in healthcare and the pharmaceutical industry expected to come from ...

Point of Care, DTC: Precision Customer Engagement

Six industry professionals gathered recently to discuss the benefits of Point of Care, DTC, ...

Multicultural Marketing: Embrace the New Normal

The face of the American population is changing. It is time for pharma marketers ...

Learnings from Cannes Lions Health: Big Data’s Biggest Potential

The endless reams of data that have inundated businesses on a daily basis for ...

Nudged, Pushed, and Smacked to Well-being

A patient who used to treat her ailments with over-the-counter (OTC) and home remedies, ...

The 2017 PM360 Elite 100

What does it mean to be elite? For us, being elite stands for something. ...