Changing Channels: Fine-Tune Your POC Outreach

Nine PM360 Trailblazer Brand Champion Award Winners joined us just before last year’s awards ...

PM360 Q&A with John Theobald, CEO, Healthcasts

John Theobald could be said to be a maverick. Starting with his first entrepreneurial ...

The 2017 PM360 Elite 100

What does it mean to be elite? For us, being elite stands for something. ...

Digital is Now: Mastering Multichannel Engagement

It’s official: The term multichannel has evolved beyond a buzzword. And as digital presence ...

Fear of Failure: Balancing Risk and Creativity

Risk and failure are not always synonymous. But in the tightly restricted world of ...

8 Success Factors of Smart KOL Engagement

KOLs are an important extension of the pharmaceutical company’s central nervous system. Only a ...

Is the Consumer Still King?

Thirty years ago, medical marketing history was made with the launch of the first ...

The Worst Advice Ever for Marketing a World Class Medical Device

Assumptions. They make an ass out of you and me—especially when you’re trying to ...

2016 Product Manager Survey

Today’s Product Manager 2016 The product manager of today is, indeed, busy. While you ...

The Agency/Client Relationship—From Both Sides of the Table

Times have changed. The way we communicate with agencies and clients every day is ...