Slideshow

Since 2011, direct-to-consumer (DTC) Hispanic marketing efforts by pharma companies have fallen off the ...

Timothy Ferriss may seem a strange inspiration for a health marketer, but the author ...

Deborah B. Wood’s employees call her visionary, passionate. The healthcare communications company she founded ...

PM360’s annual showcase of some of the best creative work from agencies serving the ...

Times have changed. The way we communicate with agencies and clients every day is ...

It’s official: The term multichannel has evolved beyond a buzzword. And as digital presence ...

Winner of the 2012 PM360 Trailblazer Award in Lifetime Achievement, Fred Hassan might be ...

Inside hundreds of thousands of exam rooms across the country, nearly 12 million prescriptions ...

For quite some time healthcare costs have stood firmly in the crosshairs of lawmakers, ...

Hydro-fracturing (i.e., fracking) and tobacco have long endured societal disdain. Tolerating public abuse has ...

Increased heart rates, light sweating and frequent furrowed brows often accompany discussions about payer ...

Over the past 20 years, well over half (58%) of the New Active Substances ...

Reduced internal R&D productivity, patent expirations and stagnant global economic growth have caused pharma ...

Experts on Call