How Fear in Pharma Marketing Kills Innovation 

The pharma industry is built on innovation. However, marketers within the industry are hamstrung by three common fears—punishment, change and the unknown—that it must learn to overcome. In this issue, PM360 is celebrating innovation in pharma and pharma marketing, but ...

Practical Healthcare Reform and the Impact of Change

As a consequence of recent healthcare reforms, providers are facing increasing financial pressure. This ...

The 4-Hour Digital Health Marketing Plan

Timothy Ferriss may seem a strange inspiration for a health marketer, but the author ...

Overcoming Healthcare Communication Deficits

Does communication in today’s healthcare universe bear the mark of a degenerative condition, or ...

PM360 Q & A with Craig Sullivan, President, Pacific Communications

What will the successful agency business models of the future look like? They could ...

2016 Trailblazers Award Winners

On Friday, September 23rd, the life sciences industry was treated to one hell of ...

Innovative Branding Strategies

Marketers are always looking for new ways to increase brand engagement with their target ...

PM360 Q & A with Joe Daley, President of GSW

Earlier this year, inVentiv Health combined two of their healthcare communications agencies, GSW and ...

The 10-Step Marketing Plan: A Blueprint for Success

Launch is a key milestone in the success of a product, and the scope ...