Slideshow
- 2013
- Adherence
- Data
- Digital Tactics
- EMR/EHR
- Feature Articles
- Global Marketing
- Industry News
- Issues
- May
- Mobile
- Multi-channel
- Patient
- Slideshow
- Social Media
PM360 Presents Novel Patient-Centric Strategies
Patient Centricity. You have probably heard that phrase a million times this year alone. ...
Achieving Optimum Brand Loyalty Throughout the Product Lifecycle
Several of PM360’s 2015 Brand Champion Award Winners gathered before the Trailblazers Awards Gala ...
PM360 Q & A with Mark Heinold, CEO, PDR
The recent merger of LDM Group and PDR Network into one company called PDR ...
Necessary Steps to Elevate Your Point of Care Marketing
Point of Care communications provide a channel for reaching both patients and healthcare professionals ...
It’s Time to Get More from Patient-Level Longitudinal Data
Pharmaceutical companies often use patient longitudinal data to answer a specific business question or ...
Social Is the New DTC—If You Do It Right
Some four years ago when it was suggested that social could be the next ...
Biggest Lessons Learned in 2016
Learning is something you can never finish. That’s something the entire industry knows and ...
Open Market Doors: Strategies to Achieve Cross-functional Cooperation to Maximize Market Access
Although brand marketing and payer marketing are driven by different day-to-day business needs, they ...
Using Predictive Analytics to Enhance Customer Interaction
Getting data to help us better interact with our customers is something we all ...
The 2017 PM360 Elite 100
What does it mean to be elite? For us, being elite stands for something. ...
- 2013
- Digital Tactics
- Feature Articles
- Global Marketing
- Industry News
- Market Access
- Mobile
- Multi-channel
- October
- Slideshow
- Social Media
The Ever-evolving Pharmaceutical Representative
No one can deny that sales and marketing priorities are shifting in the pharmaceutical ...
The Evolving DTC/DTP Market
Most of us (ahem) can recall the early days of Direct to Consumer marketing. ...
