Overcoming the Challenges of Step Therapy

Step therapy, or “fail first” as it is sometimes called, requires patients to first ...

Big Pharma Goes Specialty: What Marketers Must Know

In December of 2013, Bristol-Myers Squibb made headlines when it returned the marketing rights ...

PM360’s 2014 Product Manager Survey

Today’s Product Manager 2014 The environment that product managers work in today is both ...

Avoid the Price Crisis

Reputational crisis. This is the best expression to describe the worsening relationship between the ...

Orphan Drugs Catch Fire in Big Pharma

The year 2014 marked the best year ever for drugs approved for rare diseases. ...

Successfully Steering Multiple Marketing Partners

Using multiple agencies in pharma marketing is the new reality. In the past, pharmaceutical ...

Is Your Online Audience Even Real?

The short answer is “Yes.” Some of it. The harder question is what portion ...

The 10-Step Marketing Plan: A Blueprint for Success

Launch is a key milestone in the success of a product, and the scope ...