Brett Sarnoff, Vice President of Marketing Medical Device & Pharma Systems, North America, B. Braun Medical, Inc.
Brett Sarnoff is a healthcare marketing leader with over 25 years of experience across medical device, pharmaceuticals, vaccines, and digital technologies. He led the charge in developing a new value proposition that would clearly convey B. Braun’s brand story to its customers and highlight the value delivered through partnering with B. Braun. As a leader in smart infusion therapy and safe and effective pharmacy products, the new “Providers are our Purpose” value prop is meant to reflect B. Braun’s commitment to helping providers improve patient satisfaction and outcomes. After establishing the new positioning, Brett and his team developed this new value proposition to help strengthen the B. Braun’s leadership position to support its growth ambition.
To further activate the portfolio offering, Brett’s team launched an “Infusion Therapy” campaign. This campaign was a direct response to the growing need for standardization, growing quality issues in the market, and cybersecurity questions across many health systems. As a Best in KLAS Award recipient who recently earned UL 2900-2-1 cybersecurity certification and launched DoseTracⓇ Enterprise Infusion Management Software, B. Braun was able to meet the needs of integrated delivery networks (IDNs) across the country.
Brett and team targeted hospitals and health systems through a media campaign to help drive awareness. A white paper was developed and gated on a landing page to help generate new sales leads which turned into new business for B. Braun.
