Galderma shows how to #XpresYourself at NYC Pride 2022 (Galderma and Real Chemistry)
Aesthetic treatments such as fillers and neuromodulators span from extreme to mainstream. Today, more diverse groups are turning to aesthetics to reduce signs of aging. This is why Galderma, the world’s largest independent dermatology company, targets people beyond what many perceive as its core market.
Galderma’s XpresYourself campaign encouraged people of color, male, LGBTQ+ people, and younger people to express themselves and embrace injectables without apology. The “Unapologetically Us” theme of the 2022 NYC Pride Fest provided a natural fit.
The Galderma booth at PrideFest offered information about its injectables, featured live performances throughout the day, awarded prizes, held consultations with top aesthetic injectors, and encouraged Galderma ASPIRE Rewards signups. An influencer program generated excitement leading up to the event, and featured meet & greets with LGBTQ+ influencers.
The event triggered 6,300 website visits, 1,587 ASPIRE signups with an average redemption rate of 43.6%, and over 142K social engagements. In all, Galderma’s content reached 195 million people.
