PM360 2023 Trailblazer Awards Advertising Agency or Supplier/Vendor CEO of the Year Ken Begasse Jr.

Ken Begasse Jr., Founder and CEO, ConcentricLife

Throughout his leadership career, Ken Begasse Jr. has proven he isn’t your typical leader. Sure, his business development and strategic mind are top notch. The numbers prove that—he’s earned three Launch of the Year awards in the last eight years; hired 250+ employees; and in the past year, he skillfully integrated Scout and Concentric Health Experience into a newly merged organization, ConcentricLife. But most importantly, he’s brought people on a journey. Bringing individuals together, aligning on a vision, and executing a plan are unique leadership skills. Ken’s leadership success is due to the experiences he creates—experiences that are magnetic, compelling, and exciting. Always curious and most definitely entrepreneurial, Ken inspires his team to not settle in the comfort zone, but to take that next step. 

Ken’s style makes his team and his clients feel inspired and assured that the challenges ahead are surmountable, pushing the limits of what can be accomplished. It was this style that brought ConcentricLife, well, to life. Ken revealed a purpose-built agency designed to create brands that thrive at the very center of the human experience in health and wellness. He curated an agency that sees health and wellness as more than a molecule or a pivotal trial, but a set of beliefs, rituals, values, goals, discoveries, and, of course, human experiences.

“Ken is a great partner. I say ‘partner’ versus CEO because it is his hands-on approach, building with his key accounts leads, that builds cohesive teamwork,” says Aneil Batra, VP, Obesity Commercial Lead, Novo Nordisk. “I know that Ken is equally committed to the mission because he articulates an understanding of the awesome responsibility we have to the patients we serve. Ken’s partnering approach proves the old adage, ‘we’re better together, and together anything is possible.’”

Ken’s style also means creating lived experiences for his employees based on company values: LIFE.

  • Learn—the curiosity to explore, educate, and understand further
  • Inspire—to imagine what should be, not just what could be
  • Fearlessness—the fortitude and conviction to be brave
  • Entrepreneurial—embracing and being comfortable with risk-taking

At the heart of being human are the experiences encountered along one’s journey and this is why Ken creates experiences that matter and endure. These experiences are responsible for attracting, creating, and retaining some of the very best talent in the industry. In turn, clients turn to and depend on ConcentricLife as they progress on their own professional journeys. Leadership is an experience, and it has a name—Ken Begasse.

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