Wegovy® “This is Me” DTC :90 Launch TV Spot (Novo Nordisk and ConcentricLife)
Guilt, shame, and bias leave people living with obesity feeling defeated. With Wegovy®, Novo Nordisk has the first pharmacotherapy (GLP-1) solution to deliver real change with unparalleled weight loss that lasts. Wegovy® works with the body to help regulate appetite. Continuous and lasting weight loss creates transformational momentum, allowing patients to finally reach their goals for health and life.
To manifest the life-changing energy of Wegovy® and inspire those living with excess weight to seek medical help, a :90 TV spot showed screen projection in the background, symbolizing the weight loss journey. On a stage in the foreground, viewers saw people whose lives were transformed with Wegovy.
After just one viewing of the spot, Wegovy brand name recall soared to 90%, surpassing ComScore benchmarks. In just three days of launching, the integrated DTC campaign amassed almost 13 million impressions with site visits averaging over 30,000 visits per day in the first month.
