The votes have been tallied and the people have spoken. The greatest healthcare and life sciences creatives of 2023, chosen by the people who know this industry best, are unveiled in this issue.
We are proud to present your 15th Annual Pharma Choice Award winners.
The PharmaChoice awards are quite unlike any other awards in our industry or at PM360 because the winners are picked by the people. You and your colleagues are the experts here, the ones who know what has worked, what is new, and what stands out from the rest when it comes to creative in the life sciences. The voice heard by PharmaChoice is the voice that matters most—yours. It means the people who live and breathe this industry, who spend countless hours obsessing over the right words (and even the right fonts), who have had similar debates on the best ways to reach patients or doctors, who can’t stop tinkering with various aspects of the art until it is just right—these are the people who picked the best creatives of 2023 to be the PharmaChoice Award winners.
Every entry is displayed online so our readers can vote on their favorites to decide which
creative execution is most deserving of taking home an award. A Gold, Silver, and Bronze winner is named based on the top three vote-earners in each of the 14 categories, including: App, Consumer Website, DTC/DTP, Multichannel, Multicultural, Philanthropic, Professional Campaign (Print), Professional Website, Sales Aid, Self-Promotion/Corporate Campaign, Social Media, Unbranded, Variety, and Video.
The four winners featured on our cover are the top vote winners overall and are considered the 2023 peer favorites. This year those favorites are EVERSANA INTOUCH and Takeda for their Consumer Website winner, bleedingdisorders.com; ConcentricLife and Jazz Pharmaceuticals for their Professional Campaign winner, The Elephant in the Room; Elevate Healthcare with LivaNova USA, Inc. for their Sales Aid winner, VNS Therapy is a Life-changer; and last but not least, Syneos Healthcare Communications and Genentech for their Unbranded winner, the SMA My Way: Reclaiming the Double Take to Challenge Disability Stereotypes campaign.
