Syneos Health Communications and Genentech
SMA My Way: Reclaiming the Double Take to Challenge Disability Stereotypes
A prelude to New York Fashion Week, Double Take is the first fashion show by and featuring SMA community members, boosting disability visibility, challenging stereotypes, and championing adaptive fashion. Support for Double Take comes from Genentech’s SMA My Way program, aiding those impacted by SMA.
GENENTECH TEAM MEMBER:
Adam Pryor Senior Manager of Product PR, Genentech
SYNEOS HEALTH COMMUNICATIONS TEAM MEMBERS:
Anna Khersonsky Managing Director, Syneos Health Communications
Arwen Evans Creative Strategist, Syneos Health Communications
Edie Elkinson Media Lead, Syneos Health Communications
Kerry O’Keefe Influencer Engagement, Syneos Health Communications
Michael DeGrandpre PR Professional, Syneos Health Communications
Sarah Kossek Media Specialist Syneos Health Communications
Jenny Gumbrecht PR Professional, Syneos Health Communications
Alexa Butman PR Professional, Syneos Health Communications
Danielle Choi PR Professional, Syneos Health Communications
Michelle Trasatti PR Professional, Syneos Health Communications
Rick Petrone PR Professional, Syneos Health Communications
Stephen Dennis Digital and Social Strategist, Syneos Health Communications
Amanda Chau Digital and Social Strategist, Syneos Health Communications
Mariela Baires Public Relations Professional, Syneos Health Communications
Erin Hare Creative Writer, Syneos Health Communications
