Biolumina and AstraZeneca
Reaching Beyond: The IMFINZI and IMJUDO Experience at ASCO 2023
The inspiration for this exciting booth video was the idea of breakthrough. A 3D arrow representing IMFINZI/IMJUDO used forced perspective to immerse the audience in the illusion of the arrow breaking through glass and flooding the booth, with the arrow traveling across the booth and splashing in a river.
BIOLUMINA TEAM MEMBERS:
Christina Schiavo SVP, Group Account Supervisor
Ryan Ruzicki Senior Account Executive
Darah Semancik SVP, CD/Art Devin Diglio VP, ACD/Art
Kyle Wormser SVP, Group Creative Director Dan Krause VP, ACD/Copy
Cassidy Little Copywriter
Jonathan Hustad Associate Editorial Director
Andrea Alfano Associate Director, Brand Consistency
Susan Marschall VP, Associate Director, PM
Kaleb Rash Senior Project Manager
Tom Barnes SVP, Director of Technology and User Experience
Anissa Keating VP, Experience Planner
AstraZeneca TEAM MEMBERS:
Rebecca Armour Senior Marketing Manager
Mike Levin Director of IO Marketing
GCI/Animation House: Go2
