Biolumina and AstraZeneca
TAGRISSO DTC Website: I Get to Be Me
The TAGRISSO patient website highlights the journeys of Lloyd and Deb, patients diagnosed EGFR+ NSCLC. The “I Get to Be Me” campaign shows how a once- daily treatment designed for this kind of lung cancer can help patients continue to pursue their passions and live their vibrant, distinctive lives.
BIOLUMINA TEAM MEMBERS:
Garrett Garner SVP, Group Account Supervisor
Jacqueline MacDonald VP, Group Account Supervisor
Brittany Myers VP, Strategy
Kami Fuhrman SVP, Creative Director/Art
Nicole McNaught Group Art Supervisor
Stella Daily SVP, Creative Director/Copy
Lauren Jordan VP, Group Copy Supervisor
Samantha Bruton Copy Supervisor Mary Cool VP, Assoc. Mary Cool VP, Assoc. Editorial Director
Brian Veen Brand Consistency Manager
Lindsey Kendrick Senior Project Manager
Mark Schulz VP, Experience Planner
Eric Vizoco Senior Experience Planner
Matthew Fitzpatrick VP, User Experience
AstraZenca TEAM MEMBERS:
Meru Matthai Associate Director, Oncology Marketing
CONTENT PRODUCTION STUDIO:
Alice Blue Studio
