The 2024 PM360 Pharma Choice Awards – Social Media Gold Winner

imre Health and AstraZeneca

SAPHNELO + Lupus Awareness Month: Here for More Community

The campaign was designed to resonate with the strength of the lupus warrior community, elevating lupus awareness and deepening SAPHNELO’s authentic connection to the patients it serves. Community-first creative captured attention with energizing visuals, insightful category cues, and hopeful, uplifting messages to inspire and also strengthen SAPHNELO brand connection.

imre HEALTH TEAM MEMBERS:

Natalie Bui Account Manager Nicole Mason Experience Director
Caitlin Grover Creative Director
Heather Boyer Senior Art Director
Claire Smith Copy Supervisor
Allison Calvaruso Account Manager, Influencer
Justin Scopelliti Account Manager
Andrea Spatola Digital Media Supervisor
Carolina Vignola Senior Project Manager
Mitch Phillips UX Director

AstraZeneca TEAM MEMBERS:

Krista Socha Executive Marketing Director, Immunology
Fred Seabright Senior Marketing Director, Immunology
Emmie Taylor Associate Director, Marketing, Immunology
Kish Atkins Marketing Manager, Immunology
Angela Horstmann Senior Marketing Director, Immunology

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