Pacific Communications, Indegene, and Allergan, an AbbVie company
OZURDEX® Interactive Sales Aid
We tackled this on two fronts. The first was a total redesign to modernize our look and feel and develop clean layouts. The second was ensuring UI and content delivered an intuitive experience. Together, this creative process made our transition to interactive selling as seamless as possible.
PACIFIC COMMUNICATIONS TEAM MEMBERS:
Marlene Magila Associate Creative Director
Roxanne Avalos Group Art Supervisor
Nichole Hollinger Art Director
Matthew Powers Associate Creative Director
Andrea Espindola Millar Copy Supervisor
Jonathan Bareford Project Manager
Scott Bull Creative Director, Interactive
Julie Ressegue Proofreader
Eric Schramm VP, Management Supervisor
Jennifer Murdy Group Account Supervisor
Alexa Goodspeed Account Coordinator
ALLERGAN TEAM MEMBERS:
Kelly Giuffrida General Manager, Retina
Erin Manning Head of Marketing, Retina
Sadie Tierney Associate Director, Retina Promotional
Anna Cortez Associate Director, Retina Promotional Marketing