Peregrine Market Access and BeiGene
BeiGene Market Access: Corporate Awareness Campaign
BeiGene wanted to raise its corporate profile among access decision-makers in the United States. The campaign highlighted BeiGene’s commitment to high-quality, accessible medicines, as well as its robust clinical trial program, oncology products, and pipeline. An omnichannel mix of promotions enhanced BeiGene’s reputation and gave account directors effective communication tools.
PEREGRINE MARKET ACCESS TEAM MEMBERS:
Michele Barcalow Senior Vice President, Account Services
Patrick Gless General Manager, Director of Strategy & Consulting
Roger Haskins Partner, Director of Creative Services
McKenna Jacobson Account Director, Account Services
Meaghan Kelly Vice President, Editorial Services
Monica Kessler Senior Art Director
Nicole Salatel PharmD, Senior Medical Strategist
Jenna Salisbury Copywriter Jenny Sparano Vice President, Public Relations
Stacey Thomas Director of Project Management
BEIGENE USA, INC. TEAM MEMBERS:
Steve Harris Sr. Director, Market Access Strategic Marketing
Dave James Executive Director, Market Access Value & Strategy
Ryan O’Leary Senior Manager, Market Access Value & Strategy
