Inzio Evoke Drive for BioCryst Pharmaceuticals
Into the Blue: an ORLADEYO® (berotralstat) magazine
We aimed to build a strong sense of community for people taking ORLADEYO by offering support and sharing unique patient experiences. The team created an energetic and interactive narrative for the magazine, with content focusing on vibrant visuals and conversational copy to pull readers into the heart of the #OrladeyoCommunity.
BIOCRYST PHARMACEUTICALS TEAM MEMBER:
Leah Finnegan Director, Patient Marketing
INIZIO EVOKE DRIVE TEAM MEMBERS:
Kara Donoghue Senior Account Executive, Client Partnership
Liz Rogers Senior Account Supervisor, Client Partnership
Aysha Mati Senior Copywriter
Dylan Carroll Copy Supervisor
Emily Peterson Associate Creative Director, Copy
Marissa Schwarzentuber Senior Art Director
Joe Gorman Creative Director, Art
Jay Lozada Director, Omnichannel Strategy
Chanae Brown Associate Medical Director
Vanitha Sankaran Medical Director
Emma Hart Program Manager
Jennifer Magazzu Creative Studio Manager
George Cassello Senior Production Designer
Justin Rebello Senior Editor
Josh Vallee Senior Editor
Ruby Pixley Senior Production Manager, Creative Specialist
