Patients & Purpose and Novavax
Novavax We Do Vaccines TikTok Campaign
Our goal was to use TikTok for “edutainment”— letting people know about Novavax and its protein-based COVID-19 vaccines. We created a duet featuring a man and his alter ego; a rapping animated vaccine vial; and a resident “Dogtor”—a wise young Pomeranian with advice about protein-based vaccines.
PATIENTS & PURPOSE TEAM MEMBERS:
Dina Peck Chief Creative Officer
Tom Galati Associate Partner, Group Creative Director
Caroline Fish SVP, Creative Director, Copy
Danielle St. Pierre VP, Associate Creative Director, Art
Jen Cohen VP, Group Copy Supervisor
Javier Chacin VP, Art Supervisor
Suzanne Quinn VP, Group Account Director
James Hens SVP Managing Director, Account
Kat Vera VP, Associate Project Director
Nate Platzner Video Editor
Eileen Campos VP Director, Social Ana Wong Senior Community Manager
Mustafah Williams Producer, Link9
