Deerfield Agency and Beiersdorf
Eucerin Sun Product Launch
The launch of Eucerin® Sun was a sequential, omnichannel effort made up of three key milestones: reestablishing the clinical standard, introducing a groundbreaking antioxidant complex, and the unveiling of the full product line. Each milestone was pivotal in not only driving recommendations and sales, but also in delivering optimal sun protection for all.
DEERFIELD AGENCY TEAM MEMBERS:
Martin Frey EVP, Creative Director
Iryna Romanyshyn Senior Art Director
Matt Williams Senior Art Director
Andrew Ferrence Senior Art Director
Carla Lemmons Sr. Copywriter, Deerfield Agency
Erin Gronczewski Editor-in-Chief
Dilip Lama Sr. Developer, Software Development
Sarah Macauley Haines Media Supervisor
Stephanie Keating EVP, Client Services
Chelsea Fox Sr. Account Director
Leah Brown Account Manager
BEIERSDORF TEAM MEMBERS:
Cindy Wright Sr. Director, Medical Sales & Marketing
Vicky Louit Director, Medical Marketing
Janet Lyngdal Medical Marketing Brand Manager
