Jeffrey D. Erb Jeffrey D. Erb

Jeffrey D. Erb is President at Healix. Jeffrey leads the healthcare division of IPG Mediabrands. For over 16 years, Jeff has defined new strategies for clients in both HCP and Consumer marketing from media and analytics to digital and pricing strategies.

Long Live Point of Care!

Even after the implosion of Outcome Health painted a shroud of distrust over the ...

Healthcare: The Darling of CES 2018

Not enough people in the healthcare media industry recognize the importance of attending what ...

Pharma’s Mobile Readiness: An Epic Gap

Pharmaceutical companies spend approximately $10 billion globally in media expenditures each year to engage ...

How Media Data & Analytics are Transforming Strategy and Engagement

The pharmaceutical industry is beginning to embrace the world of analytics and deep customer ...