Jeffrey D. Erb Jeffrey D. Erb

Jeffrey D. Erb is the President of McCann Health Engagement, building upon the success he had as President of HealixGlobal, the healthcare specialty media agency within IPG Mediabrands. For over 16 years, Jeff has been a leader in both HCP and Consumer marketing from media and analytics to digital and pricing strategies.

Telemedicine is Transforming the Doctor-Patient Relationship

Mobile engagement is an extension of ourselves due to its convenience and connectivity. In ...

Jeffrey D. Erb
Jeffrey D. Erb
Nena Slifer
Nena Slifer

Online Video’s Vast Opportunities

Video has transformed online engagement across brands throughout almost every industry, and new approaches ...

Jeffrey D. Erb
Jeffrey D. Erb

Long Live Point of Care!

Even after the implosion of Outcome Health painted a shroud of distrust over the ...

Jeffrey D. Erb
Jeffrey D. Erb

Healthcare: The Darling of CES 2018

Not enough people in the healthcare media industry recognize the importance of attending what ...

Jeffrey D. Erb
Jeffrey D. Erb

Pharma’s Mobile Readiness: An Epic Gap

Pharmaceutical companies spend approximately $10 billion globally in media expenditures each year to engage ...

Jeffrey D. Erb
Jeffrey D. Erb

How Media Data & Analytics are Transforming Strategy and Engagement

The pharmaceutical industry is beginning to embrace the world of analytics and deep customer ...

Jeffrey D. Erb
Jeffrey D. Erb

Leveraging Branded Content in the Pharmaceutical Multi-channel Marketing Mix

The pharmaceutical market has shifted as an industry from one based on blockbuster drugs ...

Jeffrey D. Erb
Jeffrey D. Erb
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