Current on COVID-19
Post COVID-19 Tips for Virtual Meetings
As we moved from going to an office every day, to sheltering in place, ...
The Control and the Variable: Maximizing Marketing Success in an Evolving Landscape
The global pandemic has indelibly impacted every area of the lives of each person ...
Move Fast and Build Things
Nobody likes uncertainty. Uncertainty causes markets to drop, projects to be put on hold, ...
Responding to Telehealth in the COVID-19 Era
COVID-19 forced us to reimagine healthcare and ways of doing business. Telehealth quickly emerged ...
COVID-19 is Accelerating the Value of Linking Healthcare and Fitness Apps
The actions of health and fitness companies during this crisis will leave a long-lasting ...
Impact of the Coronavirus Crisis on Mental Health Well-being of Nurses
For many people across the globe, life changed with the identification of the coronavirus ...
Current on COVID-19: Mammoth and GSK, Moderna Clinical Trials Update, and AstraZeneca Vaccine Funding
Mammoth and GSK Partner for CRISPR-Based COVID Test Amid an influx of COVID-19 tests ...
Fight the Contagion with Contagion—Maximizing Reach Through Better Targeting
“eDetailing. Zoom lunches. Provide empathy and support for the staff. Be there…virtually. Don’t be ...
Patients Express Readiness to Go Back to the Doctor
After putting off visits to their doctor due to the COVID-19 pandemic, patients are ...
What Physicians Want in the Post-COVID-19 Era
The COVID-19 pandemic is driving profound changes to U.S. healthcare delivery systems—changes that are ...
Small Drug Features May Have Big Value in the COVID World
When I was an access decision maker at a leading pharmacy benefit manager (PBM), ...
Three Changes for Patient Access Programs Following COVID-19’s Increase in Uninsured Patients
The long-term impacts of the COVID-19 pandemic—across the globe and in the U.S.—cannot be ...
Is Working from Home the New Normal?
The COVID-19 pandemic no doubt forced advertising agencies to “go remote” overnight and the ...
