Consider the Customer Before the Technology

I’m worried for pharma. Tech companies, health systems, payers, and venture capital are all ...

Vitls is Developing Small, Disposable, and Unobtrusive Wearables

The vast majority of today’s medical-grade monitors being used in hospitals are large, clunky ...

Innovation Portfolio Management

Walk the campus of any life sciences company and there’s one word you’re almost ...

Why Brands Fail at EHR

I recently sat in a conference room at a large pharmaceutical manufacturer, and I ...

Solving the Perpetual Pilot Problem

While working at several leading biopharmaceutical and medical device companies over the past 20 ...

6 Digital Health Startups Advancing Healthcare

Investment in digital health has reached its highest level yet. In the first quarter ...

Digital Where it Really Matters

As marketers, we want to connect with our customers using new solutions, new channels, ...

Phronetik is Turning Bioinformatics into Actionable Medical Advice

Phronetik is an amalgamation of two Greek words: Phronesis (wisdom) and kinetic (to move). ...

A Lesson for Pharma, Apple, and Amazon

The pharmaceutical industry is a tough business. It represents a constellation of disciplines that ...

Healthcare: The Darling of CES 2018

Not enough people in the healthcare media industry recognize the importance of attending what ...

What is Patient-Centered Care?

Healthcare organizations are embracing the concept of “patient-centered” care. Providers, payers, and other healthcare ...