Targeting the Mobile Healthcare Consumer—a Tricky Business

Healthcare marketing is tricky. In addition to the many unique regulatory hurdles in health and pharma marketing, finding the ...

Improving Health Monitoring, Imaging, and Mobility

Just as we have seen advances in technology continuously make consumer goods smaller, smarter, ...

NeuraMetrix Can Detect and Monitor Brain Diseases Through Typing Cadence

Doctors and scientists have long struggled to detect and monitor neurodegenerative diseases such as ...

Don’t be Misled by These Five Major Myths About EHRs

Electronic health records (EHRs) are now an integral part of inpatient and outpatient care. ...

Consider the Customer Before the Technology

I’m worried for pharma. Tech companies, health systems, payers, and venture capital are all ...

Vitls is Developing Small, Disposable, and Unobtrusive Wearables

The vast majority of today’s medical-grade monitors being used in hospitals are large, clunky ...

Innovation Portfolio Management

Walk the campus of any life sciences company and there’s one word you’re almost ...

Why Brands Fail at EHR

I recently sat in a conference room at a large pharmaceutical manufacturer, and I ...