Justin Freid Justin Freid

Justin Freid is Vice President, Search Engine Marketing & Emerging Media at Communications Media Inc. (CMI).

Open Letter to Pharma: You’re Marketing Wrong

Here’s the problem: You’re paying hundreds of thousands for a website that isn’t meeting ...

Finding the Right Keyword Strategy for Both HCPs and Consumers

In the pharmaceutical advertising space, the struggle to segment out healthcare professionals (HCPs) and ...