Washington Wire: Working Overtime

When is a salesman not a salesman? That was the question facing the U.S. ...

New Ways to Evaluate Physicians

The tried-and-true method for evaluating physicians of importance for a brand has been to ...

Publisher’s Letter: On Target

Recent discussions of the growing importance of specialty products in the pharmaceutical markets (discussions ...

Let Your Representatives Represent

This past week, my Novo Nordisk representative dropped by to discuss Victoza. One of ...

Movers & Shakers

PhRMA: LECHLEITER, HUGIN, READ The Pharmaceutical Research and Manufacturers of America (PhRMA) elected Eli ...

Oncology Pathway Development and Evolution

A Growing Force in Shaping Oncologists’ Prescribing Decisions In today’s oncology market, a new ...

LifeStyle

BLAST FROM THE PAST May 20, 1873 In an early milestone of American branding, ...

Industry Briefs

PATIENT-CENTRIC PACKAGE FOR SPECIALTY PHARMA inVentiv Health announced Embarx, a customizable, patient-centric offering designed ...

Healthcare Highlights

THE SOCIAL BENEFITS A new report from technology consulting firm CSC, “Should Healthcare Organizations ...

Smart DTC: How to Know How Well Your Marketing Will Work

Evaluating options for increasing ROI in direct-to-consumer campaigns. No one’s using guesswork anymore. DTC ...

Niche Patients Need Treatments, Too

With niche launches accounting for an ever-larger share of the market—and most growth—success depends ...

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