When is a salesman not a salesman? That was the question facing the U.S. ...
The tried-and-true method for evaluating physicians of importance for a brand has been to ...
Over the course of three days in mid-April, more than 500 industry members attended ...
Recent discussions of the growing importance of specialty products in the pharmaceutical markets (discussions ...
This past week, my Novo Nordisk representative dropped by to discuss Victoza. One of ...
PhRMA: LECHLEITER, HUGIN, READ The Pharmaceutical Research and Manufacturers of America (PhRMA) elected Eli ...
A Growing Force in Shaping Oncologists’ Prescribing Decisions In today’s oncology market, a new ...
PATIENT-CENTRIC PACKAGE FOR SPECIALTY PHARMA inVentiv Health announced Embarx, a customizable, patient-centric offering designed ...
THE SOCIAL BENEFITS A new report from technology consulting firm CSC, “Should Healthcare Organizations ...
When 300 healthcare industry leaders take a full day out of their schedules to ...
Evaluating options for increasing ROI in direct-to-consumer campaigns. No one’s using guesswork anymore. DTC ...
With niche launches accounting for an ever-larger share of the market—and most growth—success depends ...