August
Using Movement Marketing To Ignite Your Audience
In the first chapter of his book Uprising: How to Build a Brand—and Change ...
Inciting Change through Science-Driven Communications
On April 25, 1953, Nature magazine published a one-page letter submitted by a 23-year-old ...
Evaluating AbbVie’s “Uncover Your Confidence” and Janssen’s “Psoriasis 360”
Manhattan Research’s ePharma Consumer 2012 study reported that just under one-third of online consumers ...
Making All of Your Staff High Performers
One of the key tasks for a product manager is to provide direction to ...
Gaming Childhood Obesity
Games targeting healthy behaviors are proliferating. A study published in the Archives of Pediatrics & ...
Keeping Brands Relevant in the Age of the Empowered ePatient
A new healthcare reality is upon us. More than 35% of patients self-diagnose using ...
Enhancing and Expanding the Traditional Sales Force
In an increasingly digital marketing world, the role of the traditional sales force in ...
- 2013
- August
- Digital Tactics
- Feature Articles
- Industry News
- Mobile
- Multi-channel
- Slideshow
- Social Media
Quarterbacking Multi-channel Interactions
It’s the fourth quarter, a tie game with 45 seconds left on the clock ...
PM360 Q & A with Joe Daley, President of GSW
Earlier this year, inVentiv Health combined two of their healthcare communications agencies, GSW and ...
Using a Grassroots Strategy to Engage Your Audience
Pharma marketers looking to make connections with stakeholders, particularly patients and target consumers, can ...
Sales Force 2.0: Optimizing the Role of the Sales Force in Integrated Marketing
With the emergence of new technology-based marketing tactics, some pundits have predicted the ultimate ...
Millennium Partners with Stupid Cancer on a Road Trip
Millennium: The Takeda Oncology Company, a forward-thinking early adopter of social impact investment ...
