Michelle Keefe Michelle Keefe

Michelle Keefe, Chief Operating Officer, Publicis Touchpoint Solutions, manages all aspects of the company’s commercial business with responsibility for the company’s P&L. She was formerly vice president, business development with The Visiting Nurse Service of New York, the largest not-for-profit homecare provider in the United States.

Sales Force 2.0: Optimizing the Role of the Sales Force in Integrated Marketing

With the emergence of new technology-based marketing tactics, some pundits have predicted the ultimate ...