Millennium: The Takeda Oncology Company, a forward-thinking early adopter of social impact investment (SII) took a risk and forged a partnership with Stupid Cancer, the largest patient advocacy organization for young adults affected by cancer in the U.S.
Through a multifaceted collaboration, the 2nd Annual Stupid Cancer Road Trip was born, a 14-day, 12-city grassroots awareness campaign that generated nearly 250M media impressions worldwide. Coinciding with the Road Trip, Stupid Cancer released their groundbreaking 2013 market research report The Youth Cancer Culture: Attitudes, Behaviors and Perceptions of Young Adult Survivors, available at http://stupidcancer.org/docs/ycc.pdf.
Millennium saw in Stupid Cancer a different kind of charity whose core DNA valued truly pioneering and innovative approaches to reaching underserved patient audiences. Stupid Cancer has redefined what is possible in partnering with the nonprofit sector.
For more information on Stupid Cancer visit http://stupidcancer.org.
For more information on Millennium visit http://Millennium.com.
