Rick Keefer Rick Keefer

Rick Keefer is President and CEO of Publicis Touchpoint Solutions. Rick is responsible for the company’s promotional and clinical centers of excellence, including field and contact center solutions. He is a 30-year industry veteran with broad-based leadership experience on the biopharmaceutical manufacturing side.

Can Pharma and Physicians Engage Meaningfully?

It’s the holy grail for pharmaceutical executives. Physician engagement—the ability to achieve a meaningful ...