Sandra Stahl 
Why R&D Should Be Your Company’s Flagship Brand
Creating and maintaining a strong and trusted reputation is a holy grail that biopharma ...
Relationship Communications Powers Stronger Connections with Customers
A company’s success is, in many ways, measured by its ability to generate revenue. ...
Combine Data & Analytics with People Skills
In “How to Quantify a Nurse’s Feelings,” an opinion piece that ran in the ...
Devices and Apps + Clinical Support = DIY Women’s Healthcare
Last year, PricewaterhouseCoopers predicted “Do it yourself” healthcare, including mobile apps and home-use medical ...
The Return of the Corporate Brand
The winds have shifted on the issue of corporate branding in pharma. For the ...
Using a Grassroots Strategy to Engage Your Audience
Pharma marketers looking to make connections with stakeholders, particularly patients and target consumers, can ...
- 15 - November
- 2012
- Digital Tactics
- Feature Articles
- Global Marketing
- Issues
- Marketing Strategy
- Multi-channel
- Social Media
Creating the Multi-Channel Campaign Symphony
When budgets are tight and you are asked to do more with less, it ...
