Sandra Stahl Sandra Stahl

Sandra Stahl is Co-founder and Managing Director at jacobstahl, a Ruder Finn company, founding faculty in the Branding + Integrated Communications master’s program at The City College of New York, and award-winning author of The Art & Craft of PR.

Why R&D Should Be Your Company’s Flagship Brand

Creating and maintaining a strong and trusted reputation is a holy grail that biopharma ...

Combine Data & Analytics with People Skills

In “How to Quantify a Nurse’s Feelings,” an opinion piece that ran in the ...

Devices and Apps + Clinical Support = DIY Women’s Healthcare

Last year, PricewaterhouseCoopers predicted “Do it yourself” healthcare, including mobile apps and home-use medical ...

The Return of the Corporate Brand

The winds have shifted on the issue of corporate branding in pharma. For the ...

Using a Grassroots Strategy to Engage Your Audience

Pharma marketers looking to make connections with stakeholders, particularly patients and target consumers, can ...