Fred Petito Fred Petito

Fred Petito is the Chief Strategy Officer for Eveo. Over his nearly 20-year career, Fred has developed expertise designing breakthrough digital and multi-channel marketing programs in the pharmaceutical, health insurance, high-tech and consumer good categories that tightly align client objectives, audience insights and analytics to deliver more relevant, impactful campaigns.

Four Insights From Behavioral Sciences That Can Improve Healthcare Communications

In Nudge, the 2009 book on how to use behavioral research to help people, ...

Fred Petito
Fred Petito

Keeping Brands Relevant in the Age of the Empowered ePatient

A new healthcare reality is upon us. More than 35% of patients self-diagnose using ...

Fred Petito
Fred Petito
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