Cheryl Ann Borne Cheryl Ann Borne

Cheryl Ann Borne is a digital marketing strategy consultant and an obesity health activist with significant experience in the pharmaceutical industry. Writing as “My Bariatric Life” on Remedy Health Media’s HealthCentral site, she has 65,000 unique monthly readers.

The Extraordinary Power of Online Patients

In PM360’s March 2014 Digital Compendium, I wrote about the power of a single patient’s ...

Social Media Gone Bad: How One Patient Can Ruin Your Business

Online patient reviews are extremely influential. So powerful that they can “make” or “break” ...

Gaming Childhood Obesity

Games targeting healthy behaviors are proliferating. A study published in the Archives of Pediatrics & ...