Paul Shawah Paul Shawah

Paul Shawah is Vice President Product Marketing at Veeva Systems where he is shaping products to enable modern multichannel communications between life sciences companies and physicians. He has been driving digital innovation in the pharmaceutical industry for decades.

Improving Sales Effectiveness: How to Turn White Noise into Recommended Strategies

When my children were small, we played white noise soundtracks in the nursery to ...

The Seven-Course Experience: How Pharma Needs to Approach Multichannel

Brentwood is a quaint, French-inspired bistro in Little River, South Carolina famous for its ...

Marketing to the New Physician Corporation

The times are certainly ’a changing—perhaps nowhere more evident than in the U.S. healthcare ...

Technology in the Cloud: A Pangaea for Pharma Adrift

Scientists say that all of the Earth’s continents were once united into one land ...

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