Charles Benaiah 
What You Need to do When Media Is…SPEAKABLE
That crescendo you hear is a whole lot of sites starting to talk. Just ...
A “Bettor” Way to Pay for New Media
Media stores our stories, inspires us to imagine, and keeps us connected. From smearing ...
Content in the Time of Corona
We love content because our customers love content. She watches a video and the ...
The Pharma Answer Machine
“Data sucks.” Her two words started our meeting and ended our pitch. The ad ...
Taking a Super Bowl Approach to Medical Conferences
A funny thing happens when you talk “convention media.” People focus on how it ...
Pharma’s Ad-diction—Our MarTech Rebirth and Robert Downey Jr.
Pharma marketing is a lot like Robert Downey Jr. Before he was an addict, ...
The Key to Superior Customer Experience in Pharma? “Ask.”
Since CES, we’ve mused about what customer experience means in pharma. The answer is, ...
Beyond the Banner: What Happens When Online Ads Stop Working
Last month, I was on the phone with a brand manager (let’s call her ...
The Pollsters Got it Wrong—What Marketers Can Learn from Their Mistake
We live secure in the knowledge that big data will tell us where our ...
Google May Buy Twitter. Dammit, Jim, I’m a Marketer, Not a Day Trader.
From its peak shortly after it’s high profile IPO through Friday, Twitter’s stock price ...
What Does a Microsoft, LinkedIn Deal Have to do With Healthcare Marketing? Everything.
Microsoft is buying LinkedIn. The eye-popping $26 billion headline number aside, does this matter? ...
