Charles Benaiah Charles Benaiah

Charles Benaiah is the Chief Executive Officer of watzan (http://health.watzan. com). He is a former venture capitalist with a passion for personalization. In 2008, he started Sequence—the first content personalization system for clinicians.

The Key to Superior Customer Experience in Pharma? “Ask.”

Since CES, we’ve mused about what customer experience means in pharma. The answer is, ...

Beyond the Banner: What Happens When Online Ads Stop Working

Last month, I was on the phone with a brand manager (let’s call her ...

Google May Buy Twitter. Dammit, Jim, I’m a Marketer, Not a Day Trader.

From its peak shortly after it’s high profile IPO through Friday, Twitter’s stock price ...

What Does a Microsoft, LinkedIn Deal Have to do With Healthcare Marketing? Everything.

Microsoft is buying LinkedIn. The eye-popping $26 billion headline number aside, does this matter? ...

Social Became a Real Channel at ASCO 2016. Are You Ready?

ASCO 2016 just wrapped up. It’s the Super Bowl of medical conferences and sets ...

Want a Better Brand Website? Then SHOEs and CRM Are Your Solution

We all know about customer relationship management—CRM. It’s a way of storing and using ...

What Does iOS9 Mean to Pharma Advertisers?

Apple just released iOS9 which allows ad blockers. This means anyone surfing the web ...

Making All Media Social: How to Achieve the Holy Grail of Marketing

How important is social? Very. Underlining it, capitalizing it and making it bold will ...

4 Steps to Create Content That Actually Matters to Your Audience

A decade into “Big Data” and two decades into CRM, companies should be delivering ...