Charles Benaiah Charles Benaiah

Charles Benaiah is the Chief Executive Officer of Watzan: Pharma’s Insights Company™. He left being a VC to build companies that analyze and curate healthcare media.

A “Bettor” Way to Pay for New Media

Media stores our stories, inspires us to imagine, and keeps us connected. From smearing ...

Content in the Time of Corona

We love content because our customers love content. She watches a video and the ...

The Pharma Answer Machine

“Data sucks.” Her two words started our meeting and ended our pitch. The ad ...

More Than Medicine

“I am more than my medicine.” “I want my voice to be heard.” These ...

Spotify-ing HCP Media

For the past decade, we tried to be Amazon. We hoped to sell scripts ...

Taking a Super Bowl Approach to Medical Conferences

A funny thing happens when you talk “convention media.” People focus on how it ...

Pharma’s Ad-diction—Our MarTech Rebirth and Robert Downey Jr.

Pharma marketing is a lot like Robert Downey Jr. Before he was an addict, ...

The Key to Superior Customer Experience in Pharma? “Ask.”

Since CES, we’ve mused about what customer experience means in pharma. The answer is, ...

Beyond the Banner: What Happens When Online Ads Stop Working

Last month, I was on the phone with a brand manager (let’s call her ...

Google May Buy Twitter. Dammit, Jim, I’m a Marketer, Not a Day Trader.

From its peak shortly after it’s high profile IPO through Friday, Twitter’s stock price ...

What Does a Microsoft, LinkedIn Deal Have to do With Healthcare Marketing? Everything.

Microsoft is buying LinkedIn. The eye-popping $26 billion headline number aside, does this matter? ...

Social Became a Real Channel at ASCO 2016. Are You Ready?

ASCO 2016 just wrapped up. It’s the Super Bowl of medical conferences and sets ...