Charles Benaiah Charles Benaiah

Charles Benaiah is the Chief Executive Officer of Watzan: Pharma’s Insights Company™. He left being a VC to build companies that analyze and curate healthcare media.

Content in the Time of Corona

We love content because our customers love content. She watches a video and the ...

The Pharma Answer Machine

“Data sucks.” Her two words started our meeting and ended our pitch. The ad ...

More Than Medicine

“I am more than my medicine.” “I want my voice to be heard.” These ...

Spotify-ing HCP Media

For the past decade, we tried to be Amazon. We hoped to sell scripts ...

Taking a Super Bowl Approach to Medical Conferences

A funny thing happens when you talk “convention media.” People focus on how it ...

The Key to Superior Customer Experience in Pharma? “Ask.”

Since CES, we’ve mused about what customer experience means in pharma. The answer is, ...

Google May Buy Twitter. Dammit, Jim, I’m a Marketer, Not a Day Trader.

From its peak shortly after it’s high profile IPO through Friday, Twitter’s stock price ...

Want a Better Brand Website? Then SHOEs and CRM Are Your Solution

We all know about customer relationship management—CRM. It’s a way of storing and using ...