Bob Caprara Bob Caprara

Bob Caprara is Chief Data Scientist at Deerfield Agency. Bob has more than 30 years of experience in the pharmaceutical industry using all types of healthcare data and performing in-depth data analyses. His expertise runs across statistical, deterministic, and non-linear modeling methodologies that are used to quantify and optimize personal and non-personal promotional channels. His modeling provides a holistic evaluation of campaigns accounting for the interactions between all promotion channels impacting targets.

Data Analytics in the Agency World

The pharmaceutical marketing landscape is fast-moving and ever-evolving. New entrants come into a therapeutic ...