Frank Hicks is EVP, Product Strategy & Partnerships at Medicx. Frank has spent more than 30 years designing, developing, and deploying best-in-class operations across a variety of industries. Upon completion of the Executive MBA Program at the University of Minnesota, Carlson School of Management, Frank co-founded Yatra Corporation, a development company for patented analytic applications. In 2005, Frank led Wolters Kluwer Health’s (formerly NDC Health) business and technology transformation program. Now at Medicix, which was recently acquired by OptimizeRx, where he will be focused on strategic technology and programmatic platform partnerships.