Artificial Intelligence
The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness
ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing ...
5 Human-Generated Guidelines for Using Generative AI
Generative AI’s potential for tsunami-like disruption has sounded the alarm for knowledge workers worldwide. ...
Phishing Scams and Cybersecurity: The Good and Bad of AI
It is no secret artificial intelligence (AI) has become increasingly powerful and more widely ...
Causal AI Is Here to Tell You the Reasons Why—Behind Anything
While generative artificial intelligence (AI) has been grabbing most of the attention thanks to ...
The Marriage of Human Empathy and AI in Patient Storytelling
Patients are people first, and no approach is better to communicate with people than ...
The Promise and Peril of ChatGPT in Healthcare and Pharma Marketing
Man’s discovery of fire. Edison’s invention of the light bulb. OpenAI’s release of ChatGPT. ...
The Impact of Advertising for Rare Disease Treatments Post Pandemic
Despite their name, rare diseases are not that rare at all. In fact, the ...
How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities
Over the past decade, the role of Medical Affairs has expanded to impact the ...
Understanding the Future Regulatory Concerns of AI in Pharma to Harness Its Full Power
Shepherding a new drug to market is a long, expensive, and uncertain process. On ...
Case Study: Florence Healthcare Gets Bold with AI-Driven Solutions
A lot of people think of marketing as artsy logos, creative ads, and eye-catching ...
Deploying AI for Greater Efficiency in Clinical Trial Recruitment
Clinical trial recruitment is a lengthy and complex process involving stringent protocols and the ...
The Problems and Benefits of Implementing AI in Life Sciences Marketing
Like most newer technologies, artificial intelligence (AI) and machine learning (ML) promises exciting ways ...
Using Machine Learning, Artificial Intelligence, and Real-World Data to Drive Launch Success for Rare Disease Therapies
Unlike common illnesses, the general public and even the healthcare community have little awareness ...
