AI futurist Zack Kass headshot

PM360 Q&A with AI Futurist Zack Kass, Former Head of GTM at OpenAI

Since 2009, Zack Kass has been in the business of helping companies commercialize their ...

A Shift in Medical Affairs Amid the Challenge of Data Management and Rise of AI

The pharmaceutical industry is rapidly evolving its approach to strategic planning and decision-making. At ...

3 Ways AI is Already Changing Advertising (and None Are Generative AI)

Everyone’s buzzing about generative artificial intelligence (AI), and it’s true that technology like ChatGPT ...

6 Areas in the Life Sciences AI Will Surely Disrupt

The most talked about technology of the current moment for those in the life ...

What Tech Trends Do Life Sciences Marketers Need to Know About?

To discover how technology is affecting the jobs of life sciences marketers we turned ...

Generative Care: The Total Dematerialization of Healthcare

Dematerialization is the transformation process where physical resources, systems, or services are modeled and ...

3 Things Generative AI Can Do for Commercial Pharma Right Now

The world is abuzz about how generative artificial intelligence (AI), such as OpenAI’s ChatGPT, ...

The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing ...

businessman holding a virtual AI chatbot in hand

5 Human-Generated Guidelines for Using Generative AI

Generative AI’s potential for tsunami-like disruption has sounded the alarm for knowledge workers worldwide. ...