January 2012
Digital Edition
Trailblazer Awards
2011 Digital Edition
Product Manager
Survey Supplement
August 2011
Digital Edition
| The 2010 Product Manager Survey |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| Tweets to Live By |
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Whether you were there on Fri. Sept. 9th or wished you were – Come see the TrailBlazer event festivities Video!
Now online. Visit at: www.pm360TrailblazerAwards.com
Join us next year and we along with the industry will see you Here.
| HOT TOPICS | |
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BLOCKBUSTER HCV TREATMENT WITHOUT CYTOKINES?One of last year’s most exciting pharmaceutical developments was the approval of the first direct-acting antiviral drugs for the hepatitis C virus. Incivek (telaprevir) and Victrelis (boceprevir)—polymerase inhibitors that disrupt viral replication by inhibiting HCV’s protease protein—were released in May. By December, physicians had prescribed the pills to over 180 million people suffering from the disease. .… |
| COUNTERFEIT PILLS It is no secret that intellectual theft is a legitimate threat to our economy. But a new report from the Intellectual Property Center claims that IP theft has other dangers, namely that of public safety. Pharmaceutical counterfeits in particular, the study claims, are a serious and pervasive health and safety threat. .… |
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| FDA UPDATE The FDA approved Intermezzo (zolpidem tartrate sublingual tablets) from Transcept Pharmaceuticals for treatment of insomnia characterized by middle-of-the-night waking followed by difficulty returning to sleep. This is the first time the FDA has approved a drug for this condition. EUSA Pharma’s Erwinaze was approved by the FDA to treat patients with acute lymphoblastic leukemia (ALL) who have developed an allergy to E. coli-derived asparaginase and pegaspargase chemotherapy drugs. … | |
| Doctors at the Dashboard A new tool may be able to compensate for the increasingly short time many doctors can afford to spend with diabetes patients. Developed by researchers at the University of Missouri, the diabetes dashboard allows doctors to view vital information about patients’ health conditions related to diabetes on a single computer screen. A new study shows that the tool not only saves time but also boosts accuracy and improves the quality of patient care. | |
| FEATURES | |
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PM360 COVER STORY: Pharma Choice Awards Special Issue Edited by Andrew Matthius And the winners are....Readers’ choices for the year’s 30 best creative solutions in 10 categories. |
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Aggregate Spend Compliance: Invest Now or Pay Later By Bill Buzzeo It’s January—CMS has finally published proposed regulations further clarifying the Physician Payment Sunshine Act provisions under the Patient Protection and Affordable Care Act (PPACA). Final regulations will arrive sometime in 2012. And mandatory reporting is still likely to commence in March 2013. |
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NPs and PAs Meet the Challenge of Healthcare Reform By Dave Mittman, PA As professions born in 1965, the Physician Assistant and Nurse Practitioner are moving into middle age. Over five decades, they have changed the way medicine is practiced. To their dismay, they have had less of an impact on the way the pharmaceutical industry disseminates product information to their professions. |
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PM360 UNIVERSITY: Supporting Market Share with Comparative Effectiveness Research By Brian P. Colfer, Dylan Harris, Scott D. Greene, and Scott A. Ibrahim Employing practical experience and real examples, the authors demonstrate the importance of CER to stakeholders and how it may be used now and in the future by pharmaceutical companies to increase market share. Because CER is now firmly embedded in healthcare cost-containment policy, manufacturers’ approaches to CER will determine how successfully they will navigate the new pharmaceutical market. |
| IN THIS ISSUE |
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Publisher's Letter Medical Networks Guest Commentary How Performance-Based Marketing Lets You…Chris Neuner E-Source Mining Databases for 'Pure Gold' Ron Scalici Industry Briefs Collier's Lives Again, Clinical Trials…, and more Common Sense Building Strong Relationships Bud Bilanich DTC 360 Consumers Need More Education on Risks… Richard Meyer Healthcare HighlightsDiabetes Dashboard, Interferon-Free Hep C, FDA Update, and more PR360 Does Knowledge Still Matter? Gil Bashe Physician POV Can Pharmaceutical Representatives Still Bring Value? Matthew Mintz, MD Life StyleEye-Tracking Studies, Most-Annoying Phrases, and more Trend Watch The Virtual Doctor Andrew Matthius Market Watch Antipsychotics: Multiple Indications Help Drive Growth Melissa Leonhauser The Scene Technology+Health Summit Calendar The quick reference for upcoming industry events Cutting Edge Gadgets and gear for today's on-the-go professional Movers & Shakers Career changes in the industry PhotoFinish The Year in Review |
For Immediate Release: Market Access and Government Opportunities Mexico Congress, March 28 - 29, 2012
SKA White Papers
Click Here to Download the White Paper: Drug Sample Acceptance Preferences in Medical Offices
Published by SK&A, A Cegedim Company
Health Market Science White Paper
Click Here to download Insight into Why Quality Healthcare Provider Data Is So Elusive
By Theresa Greco, Vice President, Client Solutions, and Abigail Hardy, Life Sciences Lead, Client Solutions
PM360's 2011 TRAILBLAZER AWARDS Honor the Best in Healthcare Marketing
Click here to read the full Trailblazer Winner details and to download the Press Release
The PM360 Trailblazer Awards span four categories, including Company of the Year, Marketer of the Year, Brand Manager Awards, and Initiative Awards.
PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights.