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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| Boosting Your Team’s Performance |
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2 New Whitepapers from SAS! |
| The Customer Experience Maturity Monitor | |
| Competing on Customer Intelligence |
| HOT TOPICS | |
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No Free Lunch The Institute of Medicine issued a report in April calling for changes to limit conflicts of interest between medical professionals and the pharmaceutical industry. |
| Diabetes Breakthrough The newly burgeoning field of stem cell research has produced eggs in infertile mice, repaired Achilles tendons in racehorses, and treated rats that suffered ischemic strokes, but scientists have now demonstrated how it can directly benefit humans. |
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| Hard Line on ED Ads A bill introduced in Congress at the end of April aims to keep the “Viva Viagra” couple from dancing and the Levitra man from tossing a football until after 10p.m. |
| FEATURES | |
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The Building Blocks to Boost Your Brand By Bob Girondi Today’s need to develop and execute state-of-the-art marketing programs that offer impact, accountability, transparency, and evaluation calls for effective marketing planning. |
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A Great Relationship By Dan Bobear With these seven key elements for successful agency-client collaboration, talented people can bring market-moving ideas to the table. |
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Designing Clinical Trials for Commercial Success By Maryanne Kelleher and Jaye Thompson, PhD Coordinate team efforts to focus on your product’s competitive advantage. |
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