Words, Words, Words

For the last couple of decades, I’ve had a professional relationship with words. Day ...

The Power of TV in Pharma

Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...

Where Ya From?

The little village in Michigan where I grew up—and live today—has two stoplights and ...

10 Years of Innovation! Pharma Market Research Conference Charts Next Decade

The prestigious Pharma Market Research Conference (PMRC) turned 10 years old this past February, ...

The Next Generation of Mobile

The Annual Mobile World Congress (MWC) held at the end of February in Barcelona ...

Accentuate the Positive

I’ve had a rough start to 2019. On December 27, 2018, I noticed that ...

Doing Great Research Without a Big Budget

Pharma and biotech marketing budgets are continually being stretched, diverted, or otherwise streamlined, even ...

Diagnostics’ Waterless Wave

Historically, diagnostic advances have not been greeted with the same level of excitement as ...

Quench Medical is Revolutionizing Respiratory Drug Delivery

Even though intravenous chemotherapy drugs are a standard of care for lung cancer, the ...

Tremendous Challenge Yields Tremendous Benefit

Just when you thought the pharmaceutical industry was already changing and redefining itself at ...