Sarah Caldwell 
3 Trends Driving Demand for Audience Quality and Scale
Health audience segments help pharma marketers reach high-quality audiences while using media and budget ...
Bringing Patient Data into Your Omnichannel Strategy
Ensuring patients are at the center of their healthcare journey is easier said than ...
Hitting the Sweet Spot: Using Data to Engage Target Audiences
The use of health audience segments is on the rise. Based on campaign data ...
Strong Analytics Can Help You Weather a Storm
There will be times when, despite all your best planning, you will need to ...
Implementing a Holistic Marketing Measurement Plan
Marketers understand the importance of preparing healthcare professionals (HCPs) and patients for productive exam ...
The Ins and Outs of Campaign Optimizations
What determines whether a life sciences advertising campaign is successful? This is a question ...
A Brand Marketer’s Guide to Video
Media consumption has evolved over the past few years, with more and more audiences ...
The Future of HCP Engagement is Digital
Reaching and engaging healthcare professionals (HCPs) used to be straightforward. Pharmaceutical field forces called ...
Make Sure Your Digital Strategy Is Fully Baked Before the Cookie Crumbles
The digital media industry has experienced a sea change over the past few years, ...
TV is Getting a Measurement Makeover
Direct-to-consumer (DTC) marketing strategies have evolved over the past decade due to the rise ...
Small Conditions, Big Impact
Since I began working in marketing analytics more than 15 years ago, the industry ...
Why Refills Matter
Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...
Let’s Be Transparent About Consumer Privacy
Effective communication is an essential part of healthcare. More informed consumers are better prepared ...
