Sarah Caldwell Sarah Caldwell

Sarah Caldwell is SVP, Analytics Services at Crossix. Sarah’s 15 years of experience in pharmaceutical marketing analytics includes consults with pharmaceutical brands across various therapeutic areas and business situations, including launch and loss of exclusivity.

TV is Getting a Measurement Makeover

Direct-to-consumer (DTC) marketing strategies have evolved over the past decade due to the rise ...

Small Conditions, Big Impact

Since I began working in marketing analytics more than 15 years ago, the industry ...

Why Refills Matter

Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...

Let’s Be Transparent About Consumer Privacy

Effective communication is an essential part of healthcare. More informed consumers are better prepared ...

The Power of TV in Pharma

Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...