Sarah Caldwell Sarah Caldwell

Sarah Caldwell is VP, Client Analytics Services at Crossix Solutions. Sarah has more than 15 years of experience in pharmaceutical marketing analytics and has consulted with pharma brands across various therapeutic areas and business situations, including launch and loss of exclusivity. She has strong knowledge of professional and patient data and extensive experience with measurement and optimization of pharmaceutical consumer marketing investments.

The Power of TV in Pharma

Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...