Nick Illobre Nick Illobre

Nick Illobre is VP, Product Strategy at Veeva. Nick has more than 10 years of experience in marketing technology, media planning, and buying and developing innovations for data usage in television. Nick has extensive knowledge of both marketers’ business objectives and how media and audiences can be leveraged to achieve them using advanced analytics.

The Power of TV in Pharma

Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...