The Courage to Say No

We, as pharma marketers today, are surrounded by more. We have more clinical trial ...

A Little Direction for New Creative Directors

There’s no instruction manual for leading a creative team at a marketing agency and ...

Concept Development Process: A Report Card on Client/Agency Relationships

If clients are generally satisfied with their current agency relationship, why is it when ...

Takeda Tries an Innovative Research Approach for “Let’s Speak Gout” Campaign

Earlier this month, the Arthritis Foundation and Takeda Pharmaceuticals U.S.A., Inc. launched Let’s Speak Gout, ...

Data: From Killjoy to Creative Elixir

Here’s a surefire way to crush the creative spirit? Say things like, “That’s a ...

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