Anna Stashower 
What Makes a Leader
“Innovation distinguishes between a leader and a follower.” This quote from Steve Jobs is ...
Matters of Trust
Let’s face it. The wealth of patient information available today, from biometrics, to medication ...
PM360 Trailblazer Awards Enters its Second Decade!
On September 19th, Manhattan’s Gotham Hall once again hosted our 2019 Trailblazer Awards—at our ...
The Patient Experience: Casting a Finer Net
As pharma began its ongoing shift half a decade ago toward an outcomes-based business ...
Balancing Data and Privacy
Not too long ago, online data security was not something people fretted over. Most ...
Your Marketing Sophistication is Showing
One thing that never changes about marketing plans…okay, two: You never have as much ...
The PM360 ELITE 100: Inspiration is Contagious
The PM360 ELITE turns five years old this month and the ranks of our ...
Pharma’s Sweet Spots and Challenges
It seems like only yesterday that hand-picked participants of the Trailblazer Circle of Excellence, ...
Tremendous Challenge Yields Tremendous Benefit
Just when you thought the pharmaceutical industry was already changing and redefining itself at ...
Make Your Mark!
You know your brand. You’ve put your heart into making it pop, differentiating it ...
Kudos to the 2018 Pharma Choice Awards Winners!
You’ve done it again, dear readers! Our 10th Annual Pharma Choice Awards—the campaigns that ...
The Challenge of Innovation
“Innovation is hard,” Nolan Bushnell, an electrical engineer who founded companies including Atari and ...
Move Fast—And Get it Right
Like every other form of pharma marketing, DTC advertising is undergoing rapid change—causing birth ...