Anna Stashower 
Celebrating the Promise of a New Year
We are kicking off 2021 with a celebration. While we, like everyone, are celebrating ...
Hope and Innovation
2020 was not a great year—and that may even be an understatement. Most words, ...
Caring for Those Who Care for Others
An estimated 100 million people in the U.S. have acted as a caregiver, according ...
Celebrating Industry Trailblazers
Over the past 12 years, our industry has experienced quite a few changes. Hell, ...
Redefining the Patient Experience
One phrase that has almost been inescapable as we all learn to adjust to ...
Alleviating Concerns from COVID
These past few months under quarantine have not been easy—for anyone. Even though some ...
Planning for the Unplannable
When COVID-19 disrupted every single thing we do, marketing plans went out the window. ...
An ELITE Industry Gets New Appreciation
Pharma’s public reputation has never been great, but that is starting to change: 40% ...
Pharma Responds to COVID-19
We can all see the panic and anxiety COVID-19’s rapid spread and hotspot surges ...
When Risk Rewards
Transparent, two-way relationships between marketers and their customers are common outside pharma. But not ...
Creativity and Value—The Course for 2020
The power of a vote can never be underestimated. It gives you the ability ...
What Makes a Leader
“Innovation distinguishes between a leader and a follower.” This quote from Steve Jobs is ...
Matters of Trust
Let’s face it. The wealth of patient information available today, from biometrics, to medication ...