Anna Stashower 
A New Kind of Patient
Most of the time when the industry talks about today’s patient, the focus is ...
Adjusting to a World Without Blockbusters
The era of the global pharmaceutical blockbuster is coming to an end. According to ...
Plan to Overcome Any Challenge
Jigoro Kano, who developed judo in the late 1800s, taught his students to “consider ...
The Industry’s Most ELITE Celebration Is Back
Since the pandemic began and forced us to turn our awards celebrations virtual, we ...
Are Big Changes on the Way in Market Access?
While the Biden administration’s Build Back Better Act continues to be debated and revised ...
Never Underestimate the Power of a Good Story
Let me tell you a story. Maureen returned home after visiting her mother, Helen, ...
Changing the Industry for the Better
Every new year it’s only natural to reflect on change. The changes you have ...
Innovation in the Face of Crisis
Crisis tends to breed innovation, as has been demonstrated time and again over these ...
What’s Changing at the Point of Care?
People hate waiting. That’s true whether they are in line for a ride at ...
Redefining What It Means to Be a Trailblazer
I have always known how special our industry is. It’s why 13 years ago ...
A Better Experience for the Whole Patient
Two-thirds of patients have had some kind of negative healthcare experience with a medical ...
Who Is Responsible for Prescribing Decisions?
For over a year, our industry has spent a lot of time talking about ...
Not Your Father’s Marketing Plan
The Four Ps used to be the core of Marketing 101: Product, Price, Place, ...