From Broad to Precise DTC Marketing

The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, ...

Improving Health Literacy

When patients understand what they are being told (i.e., have a suitable degree of ...

Make Your DTC TV Campaign Even Better at Driving Website Traffic

According to an Accenture study, fully 87% of TV viewers multitask with a smartphone, ...

Physicians Share Their Thoughts on DTP vs. DTC Advertising

Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...

Looking Back to Move Forward

Back in the 1980s, when Direct to Consumer advertising (DTC) was initially conceived, I ...

Physicians Say DTC Ads Are Driving Increased Patient Discussions—But Also Confusion

Direct-to-consumer advertising has taken some heat from regulators, politicians, and even the public, but ...