Physicians Share Their Thoughts on DTP vs. DTC Advertising

Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...

Looking Back to Move Forward

Back in the 1980s, when Direct to Consumer advertising (DTC) was initially conceived, I ...

Physicians Say DTC Ads Are Driving Increased Patient Discussions—But Also Confusion

Direct-to-consumer advertising has taken some heat from regulators, politicians, and even the public, but ...