The Top-Performing OTC and Rx Pharma Ads Generated 56 Million Searches in 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV ...

Ignored Caregivers Suffer from an Information Void

Over the course of the last several years, pharma companies have tailored their messaging ...

Leveraging TV as a Performance Channel for Pharma Advertising

Next time you’re in the doctor’s office, turn your attention to what’s playing on ...

Human-Centered Care: The Future of Healthcare Marketing

As consumers/patients continue to take more control of their health, marketers should reevaluate how ...

The True Power of Data-Driven Brand Promotional Planning

It’s mid-year, which means pharma marketers are deep into brand planning for the next ...

Survey Reveals How Patients Feel About the Value of DTC Advertising

Pharmaceutical ads can significantly impact a patient’s confidence and proactivity in taking control of ...

DTC Approaches Need to Have Lots of Options

Hulu boasts a 96% view rate for advertising content on their platform. Your media ...

How Marketers Can Leverage Chatbots for Customer Support

Patients want and expect more from pharmaceutical manufacturers, and naturally it is in manufacturers’ ...

Examining Streaming Habits: Do You Need to Alter Your DTC Approach?

Over the past several years, streaming services have emerged as commonplace. While they were ...

Empathy Is the New Black

Cultural shifts rooted in the reality of our current political landscape, heightened by a ...

Want to Engage a Caregiver? Don’t Call Them That…and Other Advice

Through our work with caregivers, we have learned valuable lessons about the caregiver and ...

COVID-19 Consumer Health Trends & What They Mean for Marketers

As the short- and long-term effects of COVID-19 impact everyday life, marketers—especially those engaged ...

Compliant and Creative DTC Pharma Campaigns: What’s the Secret?

Diving headfirst into a direct-to-consumer (DTC) campaign can be an exciting new challenge, but ...