Content as a Pathway to the Patient
Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...
Marketing at the Point of Concern
Maybe you have a spouse who refuses to get an annual physical? Or an ...
PM360 Trailblazer Circle of Excellence: Quality Content and the Point of Care
Quality content teaches and empathizes. It fills in the gaps between knowledge and understanding. ...
DTC Creative: Out of the Box vs. Tried and True?
When the subject of creative exploratory comes up, the typical direction from client to ...
The Power of TV in Pharma
Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...
The Year of the Empowered Patient
I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...
From Broad to Precise DTC Marketing
The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, ...
Improving Health Literacy
When patients understand what they are being told (i.e., have a suitable degree of ...
Make Your DTC TV Campaign Even Better at Driving Website Traffic
According to an Accenture study, fully 87% of TV viewers multitask with a smartphone, ...
Physicians Share Their Thoughts on DTP vs. DTC Advertising
Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...
Optimizing TV and Search in the Age of Amazon Healthcare
The U.S. is one of only two countries that allow pharma ads to run ...
DTC Point of Care Marketing: The Challenges & Opportunities
Eleven PM360 2017 Brand Champion Award Winners gathered together before the Trailblazers Awards Gala ...
Making a Sensitive Conversation the Right Conversation—Marketing to Late-stage Patients
Recently, I attended a memorial service for a good friend who had passed away ...
- 1
- 2