The Year of the Empowered Patient
I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...
From Broad to Precise DTC Marketing
The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, ...
Improving Health Literacy
When patients understand what they are being told (i.e., have a suitable degree of ...
Make Your DTC TV Campaign Even Better at Driving Website Traffic
According to an Accenture study, fully 87% of TV viewers multitask with a smartphone, ...
Physicians Share Their Thoughts on DTP vs. DTC Advertising
Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...
Optimizing TV and Search in the Age of Amazon Healthcare
The U.S. is one of only two countries that allow pharma ads to run ...
DTC Point of Care Marketing: The Challenges & Opportunities
Eleven PM360 2017 Brand Champion Award Winners gathered together before the Trailblazers Awards Gala ...
Making a Sensitive Conversation the Right Conversation—Marketing to Late-stage Patients
Recently, I attended a memorial service for a good friend who had passed away ...
Looking Back to Move Forward
Back in the 1980s, when Direct to Consumer advertising (DTC) was initially conceived, I ...
Point of Care, DTC: Precision Customer Engagement
Six industry professionals gathered recently to discuss the benefits of Point of Care, DTC, ...
Physicians Say DTC Ads Are Driving Increased Patient Discussions—But Also Confusion
Direct-to-consumer advertising has taken some heat from regulators, politicians, and even the public, but ...
