Pharma Ad Spend Is Shifting—What it Means for Marketers
Pharma ad spend soared in 2021 as marketers ramped up to meet consumer concerns. ...
The Top-Performing OTC and Rx Pharma Ads Generated 56 Million Searches in 2022
Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV ...
Ignored Caregivers Suffer from an Information Void
Over the course of the last several years, pharma companies have tailored their messaging ...
Leveraging TV as a Performance Channel for Pharma Advertising
Next time you’re in the doctor’s office, turn your attention to what’s playing on ...
Human-Centered Care: The Future of Healthcare Marketing
As consumers/patients continue to take more control of their health, marketers should reevaluate how ...
The True Power of Data-Driven Brand Promotional Planning
It’s mid-year, which means pharma marketers are deep into brand planning for the next ...
Survey Reveals How Patients Feel About the Value of DTC Advertising
Pharmaceutical ads can significantly impact a patient’s confidence and proactivity in taking control of ...
DTC Approaches Need to Have Lots of Options
Hulu boasts a 96% view rate for advertising content on their platform. Your media ...
How Marketers Can Leverage Chatbots for Customer Support
Patients want and expect more from pharmaceutical manufacturers, and naturally it is in manufacturers’ ...
Examining Streaming Habits: Do You Need to Alter Your DTC Approach?
Over the past several years, streaming services have emerged as commonplace. While they were ...
Empathy Is the New Black
Cultural shifts rooted in the reality of our current political landscape, heightened by a ...
Want to Engage a Caregiver? Don’t Call Them That…and Other Advice
Through our work with caregivers, we have learned valuable lessons about the caregiver and ...
COVID-19 Consumer Health Trends & What They Mean for Marketers
As the short- and long-term effects of COVID-19 impact everyday life, marketers—especially those engaged ...
