TV is Getting a Measurement Makeover

Direct-to-consumer (DTC) marketing strategies have evolved over the past decade due to the rise ...

Breaking Down POC Communication Barriers

It’s not surprising that people who understand and open up to their healthcare providers ...

Why Refills Matter

Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...

Alzheimer’s and Dementia: Caring for the Caregivers

According to the Alzheimer’s Association, 5.8 million Americans are currently living with Alzheimer’s-related dementia. ...

Content as a Pathway to the Patient

Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...

Marketing at the Point of Concern

Maybe you have a spouse who refuses to get an annual physical? Or an ...

DTC Creative: Out of the Box vs. Tried and True?

When the subject of creative exploratory comes up, the typical direction from client to ...

The Power of TV in Pharma

Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...

The Year of the Empowered Patient

I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...