The True Power of Data-Driven Brand Promotional Planning
It’s mid-year, which means pharma marketers are deep into brand planning for the next ...
Survey Reveals How Patients Feel About the Value of DTC Advertising
Pharmaceutical ads can significantly impact a patient’s confidence and proactivity in taking control of ...
DTC Approaches Need to Have Lots of Options
Hulu boasts a 96% view rate for advertising content on their platform. Your media ...
How Marketers Can Leverage Chatbots for Customer Support
Patients want and expect more from pharmaceutical manufacturers, and naturally it is in manufacturers’ ...
Examining Streaming Habits: Do You Need to Alter Your DTC Approach?
Over the past several years, streaming services have emerged as commonplace. While they were ...
Empathy Is the New Black
Cultural shifts rooted in the reality of our current political landscape, heightened by a ...
Want to Engage a Caregiver? Don’t Call Them That…and Other Advice
Through our work with caregivers, we have learned valuable lessons about the caregiver and ...
COVID-19 Consumer Health Trends & What They Mean for Marketers
As the short- and long-term effects of COVID-19 impact everyday life, marketers—especially those engaged ...
Compliant and Creative DTC Pharma Campaigns: What’s the Secret?
Diving headfirst into a direct-to-consumer (DTC) campaign can be an exciting new challenge, but ...
TV is Getting a Measurement Makeover
Direct-to-consumer (DTC) marketing strategies have evolved over the past decade due to the rise ...
PM360 Circle of Excellence: Insight and Communication at the Point of Care
A lively group of PM360 Brand Champions and Marketer of the Year finalists gathered ...
Breaking Down POC Communication Barriers
It’s not surprising that people who understand and open up to their healthcare providers ...
Why Refills Matter
Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...