Content as a Pathway to the Patient

Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...

Marketing at the Point of Concern

Maybe you have a spouse who refuses to get an annual physical? Or an ...

DTC Creative: Out of the Box vs. Tried and True?

When the subject of creative exploratory comes up, the typical direction from client to ...

The Power of TV in Pharma

Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...

The Year of the Empowered Patient

I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...

From Broad to Precise DTC Marketing

The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, ...

Improving Health Literacy

When patients understand what they are being told (i.e., have a suitable degree of ...

Make Your DTC TV Campaign Even Better at Driving Website Traffic

According to an Accenture study, fully 87% of TV viewers multitask with a smartphone, ...

Physicians Share Their Thoughts on DTP vs. DTC Advertising

Pharmaceutical companies are one of the largest advertisers in the overall marketplace and across ...