Compliant and Creative DTC Pharma Campaigns: What’s the Secret?
Diving headfirst into a direct-to-consumer (DTC) campaign can be an exciting new challenge, but ...
TV is Getting a Measurement Makeover
Direct-to-consumer (DTC) marketing strategies have evolved over the past decade due to the rise ...
PM360 Circle of Excellence: Insight and Communication at the Point of Care
A lively group of PM360 Brand Champions and Marketer of the Year finalists gathered ...
Breaking Down POC Communication Barriers
It’s not surprising that people who understand and open up to their healthcare providers ...
Why Refills Matter
Pharma companies can all acknowledge the importance of driving better patient adherence to improve ...
Alzheimer’s and Dementia: Caring for the Caregivers
According to the Alzheimer’s Association, 5.8 million Americans are currently living with Alzheimer’s-related dementia. ...
Patients in Favor of New DTC TV Price Transparency Rule
Last month, the U.S. Department of Health and Human Services (HHS) finalized the new ...
Content as a Pathway to the Patient
Last September, I participated in my second PM360 Brand Champion Circle of Excellence Roundtable. ...
Marketing at the Point of Concern
Maybe you have a spouse who refuses to get an annual physical? Or an ...
PM360 Trailblazer Circle of Excellence: Quality Content and the Point of Care
Quality content teaches and empathizes. It fills in the gaps between knowledge and understanding. ...
DTC Creative: Out of the Box vs. Tried and True?
When the subject of creative exploratory comes up, the typical direction from client to ...
The Power of TV in Pharma
Television continues to dominate pharmaceutical marketing, accounting for more than 70% of DTC spend. ...
The Year of the Empowered Patient
I was privileged to participate in a recent Patient Advocacy Summit, a remarkable event ...
- 1
- 2