Patient Centricity. You have probably heard that phrase a million times this year alone. ...
On occasion we are compelled to publish letters from our readers who have a ...
Under Mark Heinold’s leadership, LDM Group, a provider of behavior-based prescription management programs, has ...
Even though more patients are taking a proactive role in learning about their disease ...
“What would Apple do in this situation?” This may seem like a common question ...
While the FDA’s rules around marketing a boxed warning product provide a challenge, they ...
Pharma marketers have to change their current paradigm of disconnected channels and content silos, ...
This April marked the 13th year of the highly anticipated and always-enjoyed DTC National ...
The summer movie blockbuster season is already underway, but nowadays people can enjoy a ...
With billions of dollars lost to a lack of patient adherence, pharma companies are ...
Today, thanks to Twitter, anyone and everyone can be an instant reporter or editorialist. ...
Create your own six-second video. It seems that these days everybody wishes to broadcast ...
“Connect-to-Web” Driving Patients and HCP’s Online The new web-key technology made available by IPAK, ...