Letter to the Editor

On occasion we are compelled to publish letters from our readers who have a ...

PM360 Q & A with Mark Heinold, Chief Executive Officer of LDM Group

Under Mark Heinold’s leadership, LDM Group, a provider of behavior-based prescription management programs, has ...

Power to the Patients! (Or Maybe Not…)

Even though more patients are taking a proactive role in learning about their disease ...

Black Box Warnings: Are EHRs An Option?

While the FDA’s rules around marketing a boxed warning product provide a challenge, they ...

Prime Case Studies Headline at the DTC National Conference 2013

This April marked the 13th year of the highly anticipated and always-enjoyed DTC National ...

The Home Blockbuster Experience

The summer movie blockbuster season is already underway, but nowadays people can enjoy a ...

Publisher’s Message: Pharma to Patients: We Care

With billions of dollars lost to a lack of patient adherence, pharma companies are ...

Launching into a Surround-Sound World

Today, thanks to Twitter, anyone and everyone can be an instant reporter or editorialist. ...

LifeStyle

Create your own six-second video. It seems that these days everybody wishes to broadcast ...

Industry Briefs

 “Connect-to-Web” Driving Patients and HCP’s Online The new web-key technology made available by IPAK, ...