Public Relations
Combating the Spread of Misinformation About COVID-19 and Vaccines
2020 ended with a slew of positive information regarding a COVID-19 vaccine. The FDA ...
Two Key Questions About PR—Thriving in Hard Times in 2021
PM360 asked public relations experts how companies can deal with the spread of COVID ...
Relationship Communications Powers Stronger Connections with Customers
A company’s success is, in many ways, measured by its ability to generate revenue. ...
Think Bigger!
Historically, launching a healthcare brand has been a well-orchestrated affair. Every team prepared its ...
Looking at Consumers Through “Retro Glasses?”
Communication is always the heart of great patient care. Yet, the content that makes ...
Can Pharma Escape the Drug Pricing Policy Hammer?
While difficult to believe that Democrats and Republicans might now find common ground on ...
As Corporate Activism Evolves, is Healthcare Getting Left Behind?
In recent years, the healthcare industry has been plagued by widespread reputational challenges, often ...
Make Science Powerful for the People
High science is a foundational element of marketing communications. Science enables us to express ...
Collaboration or Collision?
The thermometer became a go-to medical device in the 18th Century. But, in the ...
A New Role for Patient Advocates
Access to innovative new drugs is an issue that is hitting home for many ...
A New Age in Pricing
Medicines are the preferred path to arrest disease and restore health. And while scientists ...
Say Goodbye to FDA Complacency
Too many people think the Food and Drug Administration (FDA) favors predictability over speed. ...
Is it Invention or Innovation?
Words reflect intent. There was a time in the 1980s and early ’90s that ...