Public Relations
From “Fake News” to “News You Can Use”
No one disputes how much the media landscape has evolved over the last two ...
4 Strategies to Earn Media in a Difficult News Cycle
With frenetic news cycles and overworked editorial staff, it’s getting tough to earn media. ...
How Can Life Sciences Communicators Improve Industry Trust and Perception?
Prior to the pandemic, pharma was routinely rated as one of the least trusted ...
Two Key Questions About PR—Thriving in Hard Times in 2022
PM360 asked public relation experts how the pandemic has led to changes in communication ...
Combating the Spread of Misinformation About COVID-19 and Vaccines
2020 ended with a slew of positive information regarding a COVID-19 vaccine. The FDA ...
Two Key Questions About PR—Thriving in Hard Times in 2021
PM360 asked public relations experts how companies can deal with the spread of COVID ...
Relationship Communications Powers Stronger Connections with Customers
A company’s success is, in many ways, measured by its ability to generate revenue. ...
Think Bigger!
Historically, launching a healthcare brand has been a well-orchestrated affair. Every team prepared its ...
Looking at Consumers Through “Retro Glasses?”
Communication is always the heart of great patient care. Yet, the content that makes ...
Can Pharma Escape the Drug Pricing Policy Hammer?
While difficult to believe that Democrats and Republicans might now find common ground on ...
As Corporate Activism Evolves, is Healthcare Getting Left Behind?
In recent years, the healthcare industry has been plagued by widespread reputational challenges, often ...
Make Science Powerful for the People
High science is a foundational element of marketing communications. Science enables us to express ...
Collaboration or Collision?
The thermometer became a go-to medical device in the 18th Century. But, in the ...
