Join the Elite – Enter the PM360 Trailblazer Awards 2013 Now

The 2013 Trailblazer Awards are now accepting entries. Please first visit the Categories Page to ...

Projecting End-to-End Specialty Brand Value

In specialty pharma, brand marketers need to integrate distribution with patient services in order ...

Nimble, Flexible–Contract Sales Organizations Are the Go-To Resource

 CSOs can seamlessly integrate multi-channel efforts that will drive impactful results. The pharma industry’s ...

PM360 Roundtable: Putting The Patient First

PM360 Trailblazer Brand Champion Award winners and one Marketer of the Year finalist joined ...

The Scene: Mastering the Trial Master File Submission

ExL Pharma’s 2nd Trial Master File Summit brought together Clinical Research, TMF, Data Managers, ...

Tech Know: Health Meets Tech

One trend that was clearly evident at the 2013 Consumer Electronics Show (CES) in ...

Publisher’s Message: The Keyword Is Empathy

Is “patient centricity” a buzzword or an emerging reality in pharma marketing? Seven of ...

Physician POV: Getting Your Drug on Medication Guidelines

While some people may believe that pharma companies can just exert their financial power ...

My Other Life, Daniel Gandor

PM360 recently spoke to Daniel Gandor, Associate Director, Cross-Brand Relationship Marketing at Takeda Pharmaceuticals, ...